{"id":28392,"date":"2010-02-25T11:31:13","date_gmt":"2010-02-25T10:31:13","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/swiatowy-kongres-iaa-tym-razem-w-moskwie\/"},"modified":"2010-02-25T11:31:13","modified_gmt":"2010-02-25T10:31:13","slug":"swiatowy-kongres-iaa-tym-razem-w-moskwie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/swiatowy-kongres-iaa-tym-razem-w-moskwie.html","title":{"rendered":"\u015awiatowy Kongres IAA tym razem w Moskwie"},"content":{"rendered":"<p>Wydarzenie to odbywa si\u0119 co dwa lata. Ostatnie mia\u0142o miejsce w Waszyngtonie w 2008 roku.<\/p>\n<p>W tym roku kongres po\u015bwi\u0119cony b\u0119dzie tematowi &#8222;Zmiana: Konsekwencje&#8221;. Kongres dotyczy\u0107 b\u0119dzie m.in. zmian zachowa\u0144 konsument&oacute;w, skutk&oacute;w dzia\u0142ania reklamy online oraz g\u0142&oacute;wnych kierunk&oacute;w rozwoju medi&oacute;w.<\/p>\n<p>Najwa\u017cniejsze tematy kongresu to: wyzwania dla bran\u017cy reklamowej, marketing konsument&oacute;w i wp\u0142yw medi&oacute;w cyfrowych na zachowania konsument&oacute;w, najwa\u017cniejsze trendy w mediach i konsekwencje dla TV, druku i OOH &#8211; por&oacute;wnanie rynk&oacute;w rozwini\u0119tych z rynkami wschodz\u0105cymi, nowe modele reklamowe i ich znaczenie, poprawa efektywno\u015bci tw&oacute;rczej.<\/p>\n<p>W\u015br&oacute;d go\u015bci kongresu s\u0105 m.in: Nikesh Arora (prezes global sales operations and business development Google), Darren Huston (corporate vice president consummer and online business, Microsoft) oraz Alan Rutherford (chairman &amp; world president elect, IAA).<\/p>\n","protected":false},"excerpt":{"rendered":"W dniach 12-14 maja 2010 roku w Moskwie odb\u0119dzie si\u0119 42 \u015awiatowy Kongres Mi\u0119dzynarodowego Stowarzyszenia Reklamy IAA.","protected":false},"author":1,"featured_media":28393,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[184],"class_list":{"0":"post-28392","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iaa","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28392"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28393"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}