{"id":28360,"date":"2010-02-25T16:13:25","date_gmt":"2010-02-25T15:13:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/soul-and-mind-wprowadza-na-rynek-nowa-marke\/"},"modified":"2010-02-25T16:13:25","modified_gmt":"2010-02-25T15:13:25","slug":"soul-and-mind-wprowadza-na-rynek-nowa-marke","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/soul-and-mind-wprowadza-na-rynek-nowa-marke.html","title":{"rendered":"Soul and Mind wprowadza na rynek now\u0105 mark\u0119"},"content":{"rendered":"<p>W wyniku wygranego w ubieg\u0142ym roku przetargu, przed agencj\u0105 Soul and Mind postawiono zadanie stworzenia kompleksowej strategii oraz zbudowanie nowego brandu, kt&oacute;ry odegra\u0142by istotn\u0105 rol\u0119 w portfolio Peklimaru.<\/p>\n<p>Za\u0142o\u017cenia obejmowa\u0142y zbudowanie dystrybucji i czo\u0142owej pozycji w\u015br&oacute;d marek konkurencyjnych oraz zapewnienie stabilnej obecno\u015bci w handlu nowoczesnym. Wynikiem prac by\u0142o powstanie marki par&oacute;wek Szcz\u0119\u015bliwa Si&oacute;demka.<\/p>\n<p>Za koncepcj\u0119, kreacj\u0119 i egzekucj\u0119 kampanii poprzez www, BTL (materia\u0142y POS) i ATL (spot telewizyjny) odpowiada Soul and Mind Group.<\/p>\n","protected":false},"excerpt":{"rendered":"Z pocz\u0105tkiem marca pod has\u0142em &#8222;Spr&oacute;buj Szcz\u0119\u015bcia&#8221; rusza launchowa kampania promocyjna par&oacute;wek marki Szcz\u0119\u015bliwa Si&oacute;demka.","protected":false},"author":1,"featured_media":28361,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-28360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28360"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28361"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}