{"id":28332,"date":"2010-02-26T13:57:44","date_gmt":"2010-02-26T12:57:44","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dorota-gardias-pije-piwo-redds\/"},"modified":"2010-02-26T13:57:44","modified_gmt":"2010-02-26T12:57:44","slug":"dorota-gardias-pije-piwo-redds","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/dorota-gardias-pije-piwo-redds.html","title":{"rendered":"Dorota Gardias pije piwo Redd&#8217;s"},"content":{"rendered":"<p>W ramach kampanii &#8222;Babski wiecz&oacute;r? Tylko z Redd&#8217;s&#8221; ju\u017c teraz na stronie <a rel=\"nofollow noopener\" href=\"http:\/\/www.babskiwieczor.pl\" target=\"_blank\">www.babskiwieczor.pl<\/a> ka\u017cda Polka mo\u017ce wzi\u0105\u0107 udzia\u0142 w konkursie na opis niezapomnianego babskiego wieczoru. Na autorki najciekawszych pomys\u0142&oacute;w czekaj\u0105 nagrody.&nbsp;Konkurs potrwa do ko\u0144ca marca.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; Zaprosili\u015bmy do wsp&oacute;\u0142pracy prezenterk\u0119 Dorot\u0119 Gardias, kt&oacute;ra zosta\u0142a ambasadork\u0105 babskich wieczor&oacute;w &#8211; wyja\u015bnia Maciej Partyka, specjalista ds. brand PR Kompanii Piwowarskiej. &#8211; Do tej pory aktywno\u015b\u0107 marki by\u0142a bardzo sezonowa i skupiona wok&oacute;\u0142 lata. W tym roku podj\u0119li\u015bmy dzia\u0142ania tak\u017ce w okresie zimowym, by zaskoczy\u0107 konsumentki now\u0105 tematyk\u0105 &#8211; dodaje Partyka.<\/p>\n<p>&nbsp;<\/p>\n<p>Wchodz\u0105c w kolejnych tygodniach akcji na stron\u0119&nbsp;b\u0119dzie mo\u017cna r&oacute;wnie\u017c zobaczy\u0107, jak wygl\u0105daj\u0105 babskie wieczory Doroty Gardias. Prezenterka wpu\u015bci\u0142a kamer\u0119 Redd&#8217;s na spotkania ze swoimi kole\u017cankami. Gardias w spontanicznych sondach ulicznych zapyta\u0142a te\u017c Polki, co s\u0105dz\u0105 o babskich wieczorach.<\/p>\n<p>Akcj\u0119 wspiera kampania w internecie oraz materia\u0142y POS umieszczone w sklepach i miejscach dystrybucji. Prowadzone s\u0105 tak\u017ce dzia\u0142ania media relations w mediach lifestylowych, kobiecych, opiniotw&oacute;rczych oraz handlowych. W kampanii marki wykorzystywane s\u0105 te\u017c narz\u0119dzia e-PR: Facebook i Blip.<\/p>\n<p>Strategi\u0119 dzia\u0142a\u0144 PR, wspieraj\u0105cych cele komunikacyjne marki Redd&#8217;s przygotowa\u0142a i realizuje agencja Q&amp;A Consulting, a za stron\u0119 oraz cz\u0119\u015b\u0107 dzia\u0142a\u0144 w internecie odpowiada agencja OS3 multimedia. Zakupem medi&oacute;w zajmuje si\u0119 dom mediowy Starcom.<\/p>\n<p><span style=\"font-size: xx-small;\">Wi\u0119cej informacji o bran\u017cy alkoholowej na&nbsp; <a href=\"http:\/\/www.trunki.pl\" target=\"_blank\" rel=\"noopener\">TRUNKI.PL<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Marka Redd&#8217;s rozpoczyna zimow\u0105 kampani\u0119 &#8222;Babski Wiecz&oacute;r? Tylko z Redd&#8217;s!&#8221;.","protected":false},"author":1,"featured_media":28333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[3491],"class_list":{"0":"post-28332","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-os3-group","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28332"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28333"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}