{"id":28330,"date":"2010-02-26T14:06:48","date_gmt":"2010-02-26T13:06:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gdansk-wizerunkowo\/"},"modified":"2010-02-26T14:06:48","modified_gmt":"2010-02-26T13:06:48","slug":"gdansk-wizerunkowo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/gdansk-wizerunkowo.html","title":{"rendered":"Gda\u0144sk wizerunkowo"},"content":{"rendered":"<p>Dzia\u0142ania maj\u0105 by\u0107 kolejnym etapem realizacji &#8222;Strategii marki Gda\u0144sk do roku 2013&#8221;. Celem kampanii jest kreowanie wizerunku Gda\u0144ska jako miasta szeroko rozumianej, obecnej w wielu p\u0142aszczyznach \u017cycia wolno\u015bci oraz wzbogacenie go o elementy bardziej emocjonalne, zerwanie z wizerunkiem &#8222;miasta-pomnika&#8221;.<\/p>\n<p>Gda\u0144sk du\u017c\u0105 rol\u0119 przypisuje nowoczesnym, niestandardowym formom komunikacji marketingowej w internecie oraz akcjom ambientowym, st\u0105d du\u017cy nacisk w konkursie na dzia\u0142ania niekonwencjonalne.<\/p>\n<p>Planowany termin przeprowadzenia kampanii to 1 czerwca &#8211; 31 sierpnia 2010 r.<\/p>\n<p>Termin sk\u0142adania wniosk&oacute;w o dopuszczenie do udzia\u0142u w konkursie up\u0142ywa z dniem 5 marca br. Zwyci\u0119zca konkursu zostanie zaproszony do negocjacji dotycz\u0105cych szczeg&oacute;\u0142owego przygotowania i realizacji kampanii.<\/p>\n","protected":false},"excerpt":{"rendered":"Urz\u0105d Miejski w Gda\u0144sku og\u0142osi\u0142 konkurs na przygotowanie kampanii wizerunkowej miasta skierowanej na rynek og&oacute;lnopolski i mi\u0119dzynarodowy.","protected":false},"author":1,"featured_media":28331,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-28330","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28330"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28331"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}