{"id":28328,"date":"2010-02-26T14:34:59","date_gmt":"2010-02-26T13:34:59","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/basf-chemia-ktora-laczy\/"},"modified":"2010-02-26T14:34:59","modified_gmt":"2010-02-26T13:34:59","slug":"basf-chemia-ktora-laczy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/basf-chemia-ktora-laczy.html","title":{"rendered":"BASF: Chemia, kt\u00f3ra \u0142\u0105czy"},"content":{"rendered":"<p>W przesz\u0142o\u015bci dla ka\u017cdego kraju prowadzone by\u0142y r&oacute;\u017cne kampanie wizerunkowe. Tym razem BASF po raz pierwszy chce zastosowa\u0107 t\u0119 sam\u0105 my\u015bl przewodni\u0105 kampanii w reklamach w mediach drukowanych, w spotach telewizyjnych i w internecie zar&oacute;wno w Europie, jak i w Ameryce P&oacute;\u0142nocnej i Po\u0142udniowej oraz w regionie Azji i Pacyfiku.<\/p>\n<p>&#8211; Jednolitej kampania na skal\u0119 globaln\u0105 uczyni profil marki BASF bardziej wyrazistym na ca\u0142ym \u015bwiecie. Poza tym powi\u0105zanie dzia\u0142a\u0144 w jednej kampanii poprawia efektywno\u015b\u0107 naszych inwestycji w mark\u0119 &#8211; wyja\u015bnia Elisabeth Schick, kieruj\u0105ca dzia\u0142em Communications &amp; Government Relations w koncernie BASF.<\/p>\n<p>Kampania zosta\u0142a opracowana przez mi\u0119dzynarodowy zesp&oacute;\u0142 sk\u0142adaj\u0105cy si\u0119 z pracownik&oacute;w dzia\u0142u komunikacji w BASF we wsp&oacute;\u0142pracy z agencj\u0105 reklamow\u0105 Wieden+Kennedy z Amsterdamu. Temat przewodni kampanii reklamowej b\u0119dzie w przysz\u0142o\u015bci wykorzystywany w takich obszarach komunikacji marki jak employer branding czy komunikacja z klientem.<\/p>\n","protected":false},"excerpt":{"rendered":"BASF rozpoczyna kampani\u0119 wizerunkow\u0105 pod has\u0142em &#8222;Chemia, kt&oacute;ra \u0142\u0105czy&#8221;.","protected":false},"author":1,"featured_media":28329,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-28328","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28328"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28329"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}