{"id":28284,"date":"2010-03-01T13:58:00","date_gmt":"2010-03-01T12:58:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/enea-promuje-nowy-wizerunek-wideo\/"},"modified":"2010-03-01T13:58:00","modified_gmt":"2010-03-01T12:58:00","slug":"enea-promuje-nowy-wizerunek-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/enea-promuje-nowy-wizerunek-wideo.html","title":{"rendered":"Enea promuje nowy wizerunek (wideo)"},"content":{"rendered":"<p>Dzia\u0142ania promocyjne skierowane b\u0119d\u0105 do widz&oacute;w telewizji, czytelnik&oacute;w prasy oraz u\u017cytkownik&oacute;w internetu. Kampania potrwa do ko\u0144ca marca br.<\/p>\n<p>Przez pierwszy tydzie\u0144 marca za po\u015brednictwem stacji TVP, Polsat i TVN b\u0119dzie mo\u017cna ogl\u0105da\u0107 45-sekundowy film reklamowy, kt&oacute;rego motywem przewodnim s\u0105 \u017cywio\u0142y, b\u0119d\u0105ce \u017ar&oacute;d\u0142em produkcji energii elektrycznej. 30-sekundowy spot b\u0119dzie emitowany w stacjach telewizyjnych pocz\u0105wszy od drugiego tygodnia marca do ko\u0144ca miesi\u0105ca.<\/p>\n<p>Reklamy prasowe, zawieraj\u0105ce layout stanowi\u0105cy ilustracj\u0119 zaczerpni\u0119t\u0105 z motywu spotu tv, opublikowane zostan\u0105 w Polityce, magazynie Forbes, Newsweeku, Forum, Gazecie Wyborczej, Rzeczpospolitej i Pulsie Biznesu.<\/p>\n<p>W internecie kampania realizowana b\u0119dzie poprzez takie formy jak m.in. double i triple billboardy, kt&oacute;re b\u0119d\u0105 emitowane w najwi\u0119kszych portalach i serwisach biznesowych. <\/p>\n<p>Planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Mindshare Polska.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Pot\u0119ga wiatru&#8221;, &#8222;Si\u0142a wody&#8221;,  &#8222;Czysta energia&#8221;, &#8222;Czysty biznes&#8221; &#8211; to has\u0142a rozpoczynaj\u0105cej si\u0119 kampanii promuj\u0105cej nowy wizerunek Enei.","protected":false},"author":1,"featured_media":28285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85],"class_list":{"0":"post-28284","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28284"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28285"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}