{"id":28276,"date":"2010-03-01T15:17:57","date_gmt":"2010-03-01T14:17:57","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/saturn-bladzic-jest-rzecza-lodzka\/"},"modified":"2010-03-01T15:17:57","modified_gmt":"2010-03-01T14:17:57","slug":"saturn-bladzic-jest-rzecza-lodzka","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/saturn-bladzic-jest-rzecza-lodzka.html","title":{"rendered":"Saturn: b\u0142\u0105dzi\u0107 jest rzecz\u0105 \u0141\u00f3dzk\u0105"},"content":{"rendered":"<p>Has\u0142a najnowszej akcji marketingowej Saturna bezpo\u015brednio odnosz\u0105 si\u0119 do miasta i jego mieszka\u0144c&oacute;w: &#8222;Chytrusie, b\u0142\u0105dzi\u0107 jest rzecz\u0105 \u0141&oacute;dzk\u0105&#8221;, &#8222;Kutwo nie \u0141&oacute;d\u017a si\u0119&#8221;, &#8222;Sknero! Nie licz na \u0141&oacute;d\u017a szcz\u0119\u015bcia&#8221;.<\/p>\n<p>Aktualnie trwa pierwsza faza kampanii &#8211; na 150 no\u015bnikach outdoorowych pojawi\u0142y si\u0119 plakaty, nied\u0142ugo do\u0142\u0105cz\u0105 do nich og\u0142oszenia w prasie lokalnej (Express Ilustrowany, Dziennik \u0141&oacute;dzki, Fakt i Gazeta Wyborcza) i spoty w lokalnych rozg\u0142o\u015bniach radiowych (Eska \u0141&oacute;d\u017a, Radio Parada czy Radio Z\u0142ote Przeboje). W drugiej fazie kampanii pojawi\u0105 si\u0119 r&oacute;wnie\u017c reklamy internetowe.<\/p>\n<p>Autorem kampanii i spotu reklamowego jest agencja Young&amp;Rubicam, media zosta\u0142y zakupione przez struktury wewn\u0119trzne Media Saturn Holding.<\/p>\n","protected":false},"excerpt":{"rendered":"1 marca rusza kampania promuj\u0105ca zbli\u017caj\u0105ce si\u0119 otwarcie nowego sklepu sieci Saturn w \u0141odzi.","protected":false},"author":1,"featured_media":28277,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[334],"class_list":{"0":"post-28276","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-young-rubicam","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28276"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28277"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}