{"id":28270,"date":"2010-03-01T16:01:53","date_gmt":"2010-03-01T15:01:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/vectra-wizerunkowo-wideo\/"},"modified":"2010-03-01T16:01:53","modified_gmt":"2010-03-01T15:01:53","slug":"vectra-wizerunkowo-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/vectra-wizerunkowo-wideo.html","title":{"rendered":"Vectra wizerunkowo (wideo)"},"content":{"rendered":"<p>Has\u0142o kampanii &#8222;Szybko, szybciej&#8230; Flashnet&#8221; odnosi si\u0119 do nowej pr\u0119dko\u015b\u0107 internetu, kt&oacute;ry teraz w Vectrze przy\u015bpiesza do 64 Mb\/s. Vectra promuje tak\u017ce us\u0142ugi \u0142\u0105czone w multipaczki o atrakcyjnej zawarto\u015bci i cenie. Abonent otrzymuje internet z szybkim \u0142\u0105czem bezprzewodowym, telefon z tanimi po\u0142\u0105czeniami do sieci kom&oacute;rkowych, a tak\u017ce ofert\u0119 program&oacute;w cyfrowych, w tym 13 w wysokiej rozdzielczo\u015bci.<\/p>\n<p>G\u0142&oacute;wnym elementem kampanii jest nowy spot telewizyjny, kt&oacute;ry pojawi si\u0119 w stacjach og&oacute;lnopolskich oraz kana\u0142ach tematycznych (TVP, TVN, Polsat, TVN7, TV4, Polsat Sport, Polsat 2, wszystkie programy z Discovery Channel, Animal Planet oraz kana\u0142y At Media). Dodatkowo prowadzona b\u0119dzie intensywna promocja w internecie (YouTube, Facebook, Interia, Onet, o2, Google, Wrzuta.pl i Przeklej.pl). Uzupe\u0142nieniem kampanii b\u0119d\u0105 dzia\u0142ania BTL.<\/p>\n<p>W Warszawie g\u0142&oacute;wna cz\u0119\u015b\u0107 kampanii obejmie dodatkowo outdoor z&nbsp;wykorzystaniem niestandardowych realizacji na frontlightach, mobilskyboardach, no\u015bnikach w&nbsp;metrze oraz siatkach wielkoformatowych. Dodatkowo promocj\u0119 marki w stolicy wspiera\u0107 b\u0119dzie lokalna kampania radiowa (Eska, Wawa, Antyradio, Planeta, PiN oraz pakiet Warszawa).<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja reklamowa BBDO. Za planowanie i&nbsp;zakup medi&oacute;w odpowiada dom mediowy MediaCom.<\/p>\n","protected":false},"excerpt":{"rendered":"1 marca ruszy\u0142a nowa kampania wizerunkowa Vectry, wykorzystuj\u0105ca og&oacute;lnopolskie stacje telewizyjne, internet i dzia\u0142ania BTL.","protected":false},"author":1,"featured_media":28271,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[690,831],"class_list":{"0":"post-28270","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bbdo","9":"tag-mediacom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28270"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28271"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}