{"id":28264,"date":"2010-03-01T16:32:57","date_gmt":"2010-03-01T15:32:57","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/young-rubicam-promuje-activie-wideo\/"},"modified":"2010-03-01T16:32:57","modified_gmt":"2010-03-01T15:32:57","slug":"young-rubicam-promuje-activie-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/young-rubicam-promuje-activie-wideo.html","title":{"rendered":"Young &#038; Rubicam promuje Activi\u0119 (wideo)"},"content":{"rendered":"<p>Dzia\u0142ania koncentruj\u0105 si\u0119 na telewizji oraz prasie. W ramach kampanii powsta\u0142 35-sekundowy spot, komunikuj\u0105cy unikalne w\u0142a\u015bciwo\u015bci Activii.<\/p>\n<p>Grup\u0119 docelow\u0105 kampanii stanowi\u0105 kobiety w wieku 55-65 lat.<\/p>\n<p>Kampani\u0119 w telewizji uzupe\u0142nia komunikacja w prasie. We wszystkich dost\u0119pnych na og&oacute;lnopolskim rynku TV-guidach pojawi si\u0119 reklama prasowa oraz modu\u0142 na ok\u0142adce odsy\u0142aj\u0105cy na w\u0142a\u015bciw\u0105 stron\u0119 z reklam\u0105 Activii. Do komunikacji w prasie odnosi si\u0119 te\u017c 5-sekundowy przekaz na ko\u0144cu spotu TV.<\/p>\n<p>Media zakupi\u0142 dom mediowy MediaCom.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Young &amp; Rubicam przygotowa\u0142a now\u0105 kampani\u0119 dla marki Activia.","protected":false},"author":1,"featured_media":28265,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[831,334],"class_list":{"0":"post-28264","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mediacom","9":"tag-young-rubicam","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28264"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28264\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28265"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}