{"id":28232,"date":"2010-03-02T14:34:15","date_gmt":"2010-03-02T13:34:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/co-wziela-malgorzata-socha-wideo\/"},"modified":"2010-03-02T14:34:15","modified_gmt":"2010-03-02T13:34:15","slug":"co-wziela-malgorzata-socha-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/co-wziela-malgorzata-socha-wideo.html","title":{"rendered":"Co wzi\u0119\u0142a Ma\u0142gorzata Socha? (wideo)"},"content":{"rendered":"<p>Pierwsza w ramach nowej platformy reklama promuje wiosenn\u0105 ofert\u0119 eurobanku &#8222;kredyt 7 proc. &#8211; lekki w sp\u0142acie&#8221;. Lekko\u015b\u0107, kluczowa cecha promocji, ma wyra\u017ca\u0107 si\u0119 obni\u017conym oprocentowaniu kredytu oraz jego elastycznych warunkach: mo\u017cliwo\u015bci ustalania dnia sp\u0142aty, miesi\u0119cznych wakacjach kredytowych.<\/p>\n<p>Na kampani\u0119 sk\u0142adaj\u0105 si\u0119 3 r&oacute;\u017cne, 30-sekundowe spoty z udzia\u0142em aktorki, ale tak\u017ce seria visuali, kt&oacute;re zostan\u0105 wykorzystane w niestandardowych formatach kampanii prasowej, w internecie oraz w plac&oacute;wkach banku w ca\u0142ym kraju. Kampania telewizyjna obejmie g\u0142&oacute;wne stacje oraz kana\u0142y tematyczne, z du\u017cym udzia\u0142em prime time. Niestandardowe formaty prasowe pojawi\u0105 si\u0119 w kluczowych dziennikach oraz magazynach poradnikowych i TV guide, kampania w internecie &#8211; na najwi\u0119kszych portalach.<\/p>\n<p>Za kampani\u0119 odpowiadaj\u0105: agencja DDB (kreacja), MindChili (kreacja internetowa), Propeller Film oraz dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Eurobank rozpoczyna kolejn\u0105 ods\u0142on\u0119 swojej kampanii, kt&oacute;rej elementem jest nowy spot z udzia\u0142em Ma\u0142gorzaty Sochy.","protected":false},"author":1,"featured_media":28233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2002,377],"class_list":{"0":"post-28232","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindchili","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28232"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28233"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}