{"id":28170,"date":"2010-03-03T16:31:50","date_gmt":"2010-03-03T15:31:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nestle-reklamuje-mleko-ktore-dzieci-pija-duszkiem\/"},"modified":"2010-03-03T16:31:50","modified_gmt":"2010-03-03T15:31:50","slug":"nestle-reklamuje-mleko-ktore-dzieci-pija-duszkiem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nestle-reklamuje-mleko-ktore-dzieci-pija-duszkiem.html","title":{"rendered":"Nestle reklamuje &#8222;mleko, kt\u00f3re dzieci pij\u0105 duszkiem&#8221;"},"content":{"rendered":"<p>Jest to kampania wspieraj\u0105ca nowy wariant smakowy tego produktu. Has\u0142o kampanii to &#8222;Mleko, kt&oacute;re dzieci pij\u0105 duszkiem&#8221;.<\/p>\n<p>Kampania obejmuje dzia\u0142ania reklamowe w prasie parentingowej (Mamo to Ja, Mam Dziecko, Dziecko, Tw&oacute;j Maluszek, Twoje Dziecko i Rodzice), kt&oacute;re rozpocz\u0119\u0142y si\u0119 od wyda\u0144 marcowych. Ca\u0142a linia Nestl&eacute; Junior, w tym tak\u017ce&nbsp;nowe mleko o smaku naturalnym,&nbsp;b\u0119dzie wspierana kampani\u0105 prasow\u0105 do ko\u0144ca 2010 roku.&nbsp;<\/p>\n<p>W ramach dzia\u0142a\u0144 marketingowych wspieraj\u0105cych nowy wariant mleka, przewidziane s\u0105 tak\u017ce dzia\u0142ania skierowane do \u015brodowiska medycznego oraz mailing bezpo\u015bredni do mam, zawieraj\u0105cy informacje o nowym mleku Nestl&eacute; Junior.<\/p>\n<p>W materia\u0142ach reklamowych pojawia si\u0119 logo programu Zdrowy Start w Przysz\u0142o\u015b\u0107, spinaj\u0105cego wszystkie marki Nestl&eacute; Nutrition w ramach jednego programu edukacyjnego dla rodzic&oacute;w i lekarzy, kt&oacute;ry ma pom&oacute;c we w\u0142a\u015bciwym karmieniu dzieci oraz kszta\u0142towaniu u nich prawid\u0142owych nawyk&oacute;w \u017cywieniowych.<\/p>\n<p>Kreacj\u0119 przygotowa\u0142a agencja Publicis, a media zaplanowa\u0142 i kupi\u0142 dom mediowy Mediaedge:cia.<\/p>\n","protected":false},"excerpt":{"rendered":"W prasie parentingowej rusza kampania reklamowa mleka modyfikowanego Nestl&eacute; Junior dla dzieci powy\u017cej 1. roku \u017cycia","protected":false},"author":1,"featured_media":28171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1424,321,52],"class_list":{"0":"post-28170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mediaedgecia","9":"tag-nestle","10":"tag-publicis","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28170"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28171"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}