{"id":28142,"date":"2010-03-04T14:49:38","date_gmt":"2010-03-04T13:49:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/snickers-glodny-nie-jestes-soba\/"},"modified":"2010-03-04T14:49:38","modified_gmt":"2010-03-04T13:49:38","slug":"snickers-glodny-nie-jestes-soba","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/snickers-glodny-nie-jestes-soba.html","title":{"rendered":"Snickers: g\u0142odny nie jeste\u015b sob\u0105"},"content":{"rendered":"<p>Kampania oparta jest na adaptacji spotu ameryka\u0144skiego.<\/p>\n<p>Dzia\u0142ania potrwaj\u0105 do ko\u0144ca roku ze szczeg&oacute;lnym nasileniem ilo\u015bci emisji w pierwszym p&oacute;\u0142roczu. Spoty emitowane b\u0119d\u0105 w wybranych kana\u0142ach TV oraz w kinach. Z czasem pojawi\u0105 si\u0119 dodatkowe elementy kampanii, m.in. niestandardowe rozwi\u0105zania oparte na viralach w internecie. Kolejne ods\u0142ony kampanii b\u0119d\u0105 anga\u017cowa\u0107 kolejne gwiazdy w zaskakuj\u0105cych sytuacjach.<\/p>\n<p>Spot reklamowy wyprodukowany zosta\u0142 przez BBDO NY.<\/p>\n","protected":false},"excerpt":{"rendered":"10 marca rusza w Polsce nowa kampania reklamowa marki Snickers pod has\u0142em &#8222;G\u0142odny nie jeste\u015b sob\u0105. Do\u0142aduj si\u0119&#8221;.","protected":false},"author":1,"featured_media":28143,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-28142","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28142"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28143"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}