{"id":28130,"date":"2010-03-04T16:04:21","date_gmt":"2010-03-04T15:04:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/luksusowa-po-relaunchu\/"},"modified":"2010-03-04T16:04:21","modified_gmt":"2010-03-04T15:04:21","slug":"luksusowa-po-relaunchu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/luksusowa-po-relaunchu.html","title":{"rendered":"Luksusowa po relaunchu"},"content":{"rendered":"<p>W&oacute;dka Luksusowa w nowej ods\u0142onie zostanie zaprezentowana w serii visuali umieszczonych w punktach sprzeda\u017cy i na \u0142amach prasy bran\u017cowej. W przysz\u0142o\u015bci planowane jest r&oacute;wnie\u017c rozszerzenie zasi\u0119gu kampanii poprzez wykorzystanie internetu i niestandardowych no\u015bnik&oacute;w komunikacyjnych.<\/p>\n<p>Has\u0142o &#8222;Nowy kszta\u0142t luksusu&#8221; ma podkre\u015bla\u0107 najwy\u017csz\u0105 jako\u015b\u0107 produktu i r&oacute;wnocze\u015bnie nawi\u0105zywa\u0107 do unikalnego kszta\u0142tu butelki.<\/p>\n<p>R&oacute;wnolegle z kampani\u0105 relaunchow\u0105, agencja zainaugurowa\u0142a dzia\u0142ania komunikuj\u0105ce wprowadzenie trzech nowych wariant&oacute;w smakowych w&oacute;dki Luksusowa. Visuale prezentuj\u0105ce w&oacute;dki Gorzk\u0105, Wi\u015bniow\u0105 i \u017burawin\u0119 s\u0105 sp&oacute;jne graficznie z lini\u0105 promuj\u0105c\u0105 nowy wizerunek marki.<\/p>\n<p>Lowe GGK Warszawa rozpocz\u0119\u0142a prace nad kampani\u0105 w&oacute;dki Luksusowa w grudniu 2009 r., po zwyci\u0119stwie&nbsp;w przetargu na kompleksow\u0105 obs\u0142ug\u0119 tej marki.<\/p>\n<p>Autorem nowego opakowania Luksusowej jest Dragon Rouge.<\/p>\n","protected":false},"excerpt":{"rendered":"Lowe GGK Warszawa odpowiada za relaunch w&oacute;dki Luksusowa. Kampania &#8222;Nowy kszta\u0142t luksusu&#8221; rozpoczyna si\u0119 5 marca br.","protected":false},"author":1,"featured_media":28131,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[424],"class_list":{"0":"post-28130","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-lowe-ggk","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28130"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28131"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}