Nowa kampania marketingowa LOT-u odbywa si\u0119 przy drogach wylotowych z Warszawy, Gda\u0144ska, Poznania, Wroc\u0142awia, Krakowa i Rzeszowa. Wsz\u0119dzie tam spotka\u0107 mo\u017cna ludzi z transparentami „Zamie\u0144 dziury na chmury – Lataj LOT-em po Polsce!”. Zaaran\u017cowane „place budowy” w Warszawie, symbolizuj\u0105 nienajlepsz\u0105 kondycj\u0119 polskich dróg po srogiej zimie.<\/p>\n
– Dziury, wyboje i korki s\u0105 zmor\u0105 w\u0142a\u015bcicieli aut korzystaj\u0105cych z dróg krajowych, st\u0105d nasz pomys\u0142 na kampani\u0119. Zach\u0119camy do podró\u017cowania samolotami LOT-u, by oszcz\u0119dzi\u0107 czas i nerwy kierowców – mówi Dorota Haller, dyrektor biura marketingu, produktu i PR PLL LOT. – Warto pami\u0119ta\u0107, \u017ce samolot to wygodna alternatywa dla podró\u017cy samochodem, która dzi\u0119ki ofertom promocyjnym LOT jest tak\u017ce atrakcyjna cenowo. Je\u017celi wzi\u0105\u0107 pod uwag\u0119 wysokie koszty benzyny i napraw samochodów, podró\u017cowanie po kraju samolotem LOT-u okazuje si\u0119 o wiele ta\u0144sze – zapewnia.<\/p>\n","protected":false},"excerpt":{"rendered":"Przy trasach wylotowych z wi\u0119kszo\u015bci du\u017cych miast w Polsce zobaczy\u0107 mo\u017cna osoby z transparentami LOT-u.","protected":false},"author":1,"featured_media":28107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1360],"class_list":{"0":"post-28106","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-pll-lot","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28106"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28107"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}