{"id":28048,"date":"2010-03-08T11:32:22","date_gmt":"2010-03-08T10:32:22","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mixplus-reklamuje-komorki-wideo\/"},"modified":"2010-03-08T11:32:22","modified_gmt":"2010-03-08T10:32:22","slug":"mixplus-reklamuje-komorki-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mixplus-reklamuje-komorki-wideo.html","title":{"rendered":"MixPlus reklamuje kom\u00f3rki (wideo)"},"content":{"rendered":"<p>Bazuj\u0105c na skojarzeniach z kom&oacute;rkami organizm&oacute;w \u017cywych, najnowsza kampania MixPlusa w lekko humorystyczny spos&oacute;b ma komunikowa\u0107 najnowsz\u0105 ofert\u0119 marki. W 15-sekundowym spocie, stylizowanym na film dokumentalny, przedstawiono \u015bwiat nowoczesnych, multimedialnych kom&oacute;rek, kt&oacute;re dzi\u0119ki swej funkcjonalno\u015bci pozwalaj\u0105 zar&oacute;wno na kontakt telefoniczny, jak i za po\u015brednictwem internetu.<\/p>\n<p>Kampania obejmuje TV, pras\u0119, radio i internet. W ramach dzia\u0142a\u0144 niestandardowych przewidziano no\u015bniki w metrze, autobusach i tramwajach, a tak\u017ce komunikacj\u0119 w akademikach.<\/p>\n<p>Kreacj\u0119 spot&oacute;w przygotowa\u0142a agencja reklamowa PZL, a materia\u0142y BTL Opus B. Media zaplanowa\u0142 i kupi\u0142 dom mediowy Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"8 marca startuje kolejna kampania reklamowa marki MixPlus. Jej celem jest prezentacja najnowszej oferty.","protected":false},"author":1,"featured_media":28049,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[906,735,746],"class_list":{"0":"post-28048","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-media-direction-omd","9":"tag-opus-b","10":"tag-pzl","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28048"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28049"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}