{"id":28044,"date":"2010-03-08T11:58:20","date_gmt":"2010-03-08T10:58:20","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gerber-wprowadza-nowe-produkty\/"},"modified":"2010-03-08T11:58:20","modified_gmt":"2010-03-08T10:58:20","slug":"gerber-wprowadza-nowe-produkty","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gerber-wprowadza-nowe-produkty.html","title":{"rendered":"Gerber wprowadza nowe produkty"},"content":{"rendered":"<p>Wprowadzeniu na rynek nowych zupek Gerber towarzyszy wsparcie marketingowe pod postaci\u0105 kampanii telewizyjnej marki Gerber oraz kampanii w prasie dla rodzic&oacute;w oraz kobiecej. Dla nowych zupek przygotowany zosta\u0142 dedykowany layout prasowy b\u0119d\u0105cy kontynuacj\u0105 kampanii Gerber, kt&oacute;rej bohaterami s\u0105 dzieci wygl\u0105daj\u0105ce podobnie do znanych i lubianych postaci z film&oacute;w przygodowych. Has\u0142o kampanii wspieraj\u0105cej Zupki to &#8222;Na du\u017cy apetyt ma\u0142ego rozb&oacute;jnika&#8221;, a jej bohaterem jest maluch wygl\u0105daj\u0105cy podobnie do znanego bohatera film&oacute;w przygodowych &#8211; Janosika.<\/p>\n<p>Kampani\u0119 przygotowa\u0142a agencja Legend Group. Media zaplanowa\u0142 i kupi\u0142 dom mediowy Mediaedge:cia. Wsparcie b\u0119dzie tak\u017ce obejmowa\u0142o aktywno\u015bci w internecie, direct mailing oraz dzia\u0142ania PR.<\/p>\n","protected":false},"excerpt":{"rendered":"Na rynku dost\u0119pne s\u0105 trzy nowe zupki Gerber: Roso\u0142ek z kurczakiem, Krupniczek z ciel\u0119cink\u0105 oraz Zupka Jarzynowa o zmienionej recepturze.","protected":false},"author":1,"featured_media":28045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1425,1424],"class_list":{"0":"post-28044","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-legend-group","9":"tag-mediaedgecia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28044"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28045"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}