{"id":28010,"date":"2010-03-08T16:36:45","date_gmt":"2010-03-08T15:36:45","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/komfort-rozpoczyna-kampanie-wideo\/"},"modified":"2010-03-08T16:36:45","modified_gmt":"2010-03-08T15:36:45","slug":"komfort-rozpoczyna-kampanie-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/komfort-rozpoczyna-kampanie-wideo.html","title":{"rendered":"Komfort rozpoczyna kampani\u0119 (wideo)"},"content":{"rendered":"<p>Na potrzeby nowej strategii komunikacji stworzono nowy claim &#8222;Komfort wyboru&#8221;, kt&oacute;ry  ma zwraca\u0107 uwag\u0119 zar&oacute;wno na szeroko\u015b\u0107 oferty jak i na wygod\u0119 dokonywania zakup&oacute;w w sklepach sieci. Jest to jednocze\u015bnie has\u0142o tegorocznej kampanii.<\/p>\n<p>Spoty zostan\u0105 wyemitowane w TVN, Polsacie, TVP, TVN7, TVP info, TVN24 Discovery oraz wybranych stacjach tematycznych dopasowanych do grupy docelowej. Wsparciem dla kampanii telewizyjnej b\u0119dzie kampania w prasie kobiecej i wn\u0119trzarskiej oraz radiowa w stacjach og&oacute;lnopolskich: RMF FM, Radio Zet, Radio Euro, Program 3 PR, Tok FM, Roxy FM, Blue FM Pozna\u0144 i Radio Z\u0142ote Przeboje.<\/p>\n<p>Dzia\u0142ania ATL zosta\u0142y wzmocnione materia\u0142ami POS, takimi jak bannery, plakaty, standy i billboardy, kt&oacute;re zostan\u0105 umieszczone we wszystkich punktach sprzeda\u017cy.<\/p>\n<p>Kreacj\u0119 do kampanii przygotowa\u0142a agencja Red8, za planowanie i zakup medi&oacute;w odpowiada dom mediowy Starlink. Filmy reklamowe wyprodukowa\u0142 dom produkcyjny Propeller.<\/p>\n","protected":false},"excerpt":{"rendered":"9 marca rusza nowa kampania reklamowa sklep&oacute;w Komfort, kt&oacute;rej celem jest od\u015bwie\u017cenie wizerunku marki.","protected":false},"author":1,"featured_media":28011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[814,114],"class_list":{"0":"post-28010","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-red8","9":"tag-starlink","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=28010"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/28010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/28011"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=28010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=28010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=28010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}