{"id":27926,"date":"2010-03-10T14:26:44","date_gmt":"2010-03-10T13:26:44","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/studio-dn-odswiezylo-kasztelana\/"},"modified":"2010-03-10T14:26:44","modified_gmt":"2010-03-10T13:26:44","slug":"studio-dn-odswiezylo-kasztelana","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/studio-dn-odswiezylo-kasztelana.html","title":{"rendered":"Studio DN od\u015bwie\u017cy\u0142o Kasztelana"},"content":{"rendered":"<p>Nowe oblicze zyska\u0142y piwa Kasztelan Jasne Pe\u0142ne, Kasztelan Mocne i Niepasteryzowane.<\/p>\n<p>&#8211; Nowe opakowanie jest w pe\u0142ni sp&oacute;jne z obecnym pozycjonowaniem marki, natomiast w lepszy spos&oacute;b komunikuje kluczowe dla marki warto\u015bci takie jak: tradycja, polsko\u015b\u0107, pochodzenie, naturalne sk\u0142adniki oraz jako\u015b\u0107 produktu. Jednocze\u015bnie nowa kompozycja w bardzo dobry spos&oacute;b \u0142\u0105czy tradycj\u0119, w kt&oacute;rej marka jest bardzo mocno osadzona ze wsp&oacute;\u0142czesn\u0105 atrakcyjn\u0105 form\u0105. Taki by\u0142 g\u0142&oacute;wny cel projektu &#8211; wyja\u015bnia Marcin Chyli\u0144ski, brand manager marki.<\/p>\n<p>Jego zdaniem nowe opakowanie wp\u0142ynie na podniesienie percepcji jako\u015bci produktu, wzrost postrzeganej warto\u015bci marki, oraz pozwoli skuteczniej konkurowa\u0107 na rynku regionalnym z markami og&oacute;lnopolskimi.<\/p>\n","protected":false},"excerpt":{"rendered":"Studio DN Design Group przygotowa\u0142o modernizacj\u0119 wizerunku marki Kasztelan.","protected":false},"author":1,"featured_media":27927,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[2374],"class_list":{"0":"post-27926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-studio-dn","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27926"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27927"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}