{"id":27870,"date":"2010-03-12T11:22:44","date_gmt":"2010-03-12T10:22:44","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/berlin-chemiemenarini-promuje-nowy-espumisan-easy\/"},"modified":"2010-03-12T11:22:44","modified_gmt":"2010-03-12T10:22:44","slug":"berlin-chemiemenarini-promuje-nowy-espumisan-easy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/berlin-chemiemenarini-promuje-nowy-espumisan-easy.html","title":{"rendered":"Berlin-Chemie\/Menarini promuje nowy Espumisan Easy"},"content":{"rendered":"<p>W 13 tytu\u0142ach prasowych Optimum Media OMD zaplanowa\u0142 niestandardowy sampling. Pr&oacute;bki &#8211; porcje produktu w saszetkach, kt&oacute;re s\u0105 dost\u0119pne w sprzeda\u017cy w takiej samej formie &#8211; do\u0142\u0105czone zosta\u0142y do magazyn&oacute;w na formacie 1\/3 na \u015brodku strony poziomo tak, by sampling Espumisan Easy wyra\u017anie wyr&oacute;\u017cnia\u0142 si\u0119 spo\u015br&oacute;d redakcyjnych tekst&oacute;w powy\u017cej i poni\u017cej reklamy.<\/p>\n<p>W samplingowej kampanii prasowej wykorzystano kilka milion&oacute;w pr&oacute;bek, kt&oacute;re umieszczono w magazynach kolorowych, prasie kobiecej, m\u0119skiej oraz poradnikowej, a tak\u017ce lifestylowej i tematycznej. W prasie, poza wydaniami z insertami produktu, zaplanowane zosta\u0142y tak\u017ce standardowe reklamy Espumisan Easy.<\/p>\n<p>Kampania, kt&oacute;ra wystartowa\u0142a z ko\u0144cem stycznia obecna jest tak\u017ce w g\u0142&oacute;wnych stacjach telewizyjnych (TVP1, TVP2, TVN i Polsat) i tematycznych niszowych, jak r&oacute;wnie\u017c w Radiu Zet i RMF FM oraz mniejszych stacjach okrywaj\u0105cych zasi\u0119giem ca\u0142\u0105 Polsk\u0119.<\/p>\n","protected":false},"excerpt":{"rendered":"Berlin-Chemie\/Menarini rozpoczyna kampani\u0119 Espumisanu Easy obejmuj\u0105c\u0105 poza telewizj\u0105, tak\u017ce pras\u0119 oraz radio.","protected":false},"author":1,"featured_media":27871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[886],"class_list":{"0":"post-27870","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-optimum-media-omd","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27870"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27871"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}