{"id":27866,"date":"2010-03-12T11:51:56","date_gmt":"2010-03-12T10:51:56","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/irbri-spotkalo-sie-z-millward-brown-smgkrc\/"},"modified":"2010-03-12T11:51:56","modified_gmt":"2010-03-12T10:51:56","slug":"irbri-spotkalo-sie-z-millward-brown-smgkrc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/radio\/irbri-spotkalo-sie-z-millward-brown-smgkrc.html","title":{"rendered":"IRBRI spotka\u0142o si\u0119 z Millward Brown SMG\/KRC"},"content":{"rendered":"<p>Zaprezentowana technologia &#8211; StreamCense, s\u0142u\u017cy do pomiaru wszelkich streaming&oacute;w &#8211; zar&oacute;wno audio jak i wideo, emitowanych linearnie jak i dost\u0119pnych na \u017c\u0105danie. Dane o ilo\u015bci ods\u0142ucha\u0144 s\u0105 wzbogacane najwa\u017cniejszymi danymi demograficznymi, uzyskiwanymi dzi\u0119ki ankietom, o kt&oacute;rych wype\u0142nienie proszona jest cz\u0119\u015b\u0107 u\u017cytkownik&oacute;w. Streamingi s\u0105 mierzone metod\u0105 site-centric.<\/p>\n<p>Technologia StreamCense pozwala na mierzenie s\u0142uchalno\u015bci przez prawie wszystkie typy playaer&oacute;w: w\u0142asne odtwarzacze na stronach www, WinAmpa, Real Playera, flash playery. System jest wykorzystywany za granic\u0105, m.in. w Niemczech i Norwegii.<\/p>\n<p>Spotkanie z instytutem Millward Brown SMG\/KRC by\u0142o kolejnym w trakcie przegl\u0105du przez cz\u0142onk&oacute;w IRBRI dost\u0119pnych metod mierzenia s\u0142uchalno\u015bci radiowych kana\u0142&oacute;w internetowych. Wcze\u015bniej swoje rozwi\u0105zania zaprezentowa\u0142 Gemius, wkr&oacute;tce nast\u0105pi\u0105 spotkania z AGB Nielsen Media Research oraz instytutami zagranicznymi.<\/p>\n<p>IRBRI, po zapoznaniu si\u0119 ze wszystkimi metodologiami i po publicznej dyskusji, podejmie decyzj\u0119, jakie warunki musi spe\u0142nia\u0107 polski standard tego typu badania. Na tej podstawie powstanie zapytanie ofertowe; w wyniku przeprowadzonego przetargu zostanie wy\u0142oniony instytut, kt&oacute;ry b\u0119dzie prowadzi\u0107 badania w Polsce.<\/p>\n","protected":false},"excerpt":{"rendered":"Podczas kolejnego spotkania IRBRI, metodologi\u0119 mierzenia s\u0142uchalno\u015bci w sieci zaprezentowa\u0142 instytut Millward Brown SMG\/KRC.","protected":false},"author":1,"featured_media":27867,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9672],"tags":[655],"class_list":{"0":"post-27866","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-radio","8":"tag-millwardbrown-smgkrc","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27866"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27867"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}