{"id":27844,"date":"2010-03-12T15:23:39","date_gmt":"2010-03-12T14:23:39","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lowcy-okazji-w-media-markt-wideo\/"},"modified":"2010-03-12T15:23:39","modified_gmt":"2010-03-12T14:23:39","slug":"lowcy-okazji-w-media-markt-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lowcy-okazji-w-media-markt-wideo.html","title":{"rendered":"\u0141owcy okazji w Media Markt (wideo)"},"content":{"rendered":"<p>Kampania przebiega pod has\u0142em &#8222;\u0141owcy okazji &#8211; do zobaczenia w Media Markt&#8221;.<\/p>\n<p>Koncept kampanii przygotowanej przez agencj\u0119 reklamow\u0105 Opus B oparty zosta\u0142 na pastiszu teledysk&oacute;w r&oacute;\u017cnych konwencji muzycznych. Przygotowane zosta\u0142y trzy wersje reklam telewizyjnych &#8211; &#8222;Szanty&#8221;, &#8222;Techno&#8221; i &#8222;Bajka&#8221;.<\/p>\n<p>Kampania telewizyjna, zaplanowana jest na 1,5 miesi\u0105ca. R&oacute;wnolegle rusza kampania internetowa.<\/p>\n<p>Spoty zosta\u0142y wyprodukowane przez dom produkcyjny Ideal. Media zosta\u0142y zaplanowane i zakupione przez Universal McCann oraz przez Media Markt we w\u0142asnym zakresie.<\/p>\n","protected":false},"excerpt":{"rendered":"14 marca rusza nowa kampania sieci Media Markt z udzia\u0142em kabaretu \u0141owcy.B.","protected":false},"author":1,"featured_media":27845,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[736,735,224],"class_list":{"0":"post-27844","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-media-markt","9":"tag-opus-b","10":"tag-universal-mccann","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27844"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27845"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}