{"id":27688,"date":"2010-03-18T10:53:11","date_gmt":"2010-03-18T09:53:11","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cnn-rusza-z-programem-sprzedazy-licencji\/"},"modified":"2010-03-18T10:53:11","modified_gmt":"2010-03-18T09:53:11","slug":"cnn-rusza-z-programem-sprzedazy-licencji","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/cnn-rusza-z-programem-sprzedazy-licencji.html","title":{"rendered":"CNN rusza z programem sprzeda\u017cy licencji"},"content":{"rendered":"<p>W ramach pierwszej fazy kampanii powsta\u0142 przewodnik z wytycznymi dla produkt&oacute;w zwi\u0105zanych z podr&oacute;\u017cami i biznesem. Stacja rozmawia ju\u017c z potencjalnymi licencjobiorcami, mi\u0119dzy innymi z wydawc\u0105 przewodnik&oacute;w turystycznych oraz producentami walizek i akcesori&oacute;w podr&oacute;\u017cniczych.<\/p>\n<p>&#8211; To przedsi\u0119wzi\u0119cie pozwoli nam przenie\u015b\u0107 warto\u015bci reprezentowane przez CNN na stosowne produkty, kt&oacute;re podkre\u015bl\u0105 mi\u0119dzynarodowy wymiar marki i umo\u017cliwi\u0105 nam dotarcie do nowych odbiorc&oacute;w. Program oznacza tak\u017ce nowe przychody dla marki, kt&oacute;ra zawsze szuka innowacyjnych modeli biznesowych &#8211; m&oacute;wi Mark Haviland, dyrektor marketingu CNN International EMEA.<\/p>\n<p>Programem licencyjnym b\u0119dzie zarz\u0105dza\u0107 Turner CN Enterprises, dzia\u0142 sp&oacute;\u0142ki matki CNN &#8211; Turner Broadcasting EMEA, odpowiedzialny za merchandising i domow\u0105 rozrywk\u0119.<\/p>\n","protected":false},"excerpt":{"rendered":"CNN planuje rozszerzy\u0107 portfolio swoich produkt&oacute;w i us\u0142ug o sprzeda\u017c licencji na wykorzystanie brandu stacji.","protected":false},"author":1,"featured_media":27689,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[142],"class_list":{"0":"post-27688","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-cnn","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27688"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27689"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}