{"id":27564,"date":"2010-03-23T15:58:52","date_gmt":"2010-03-23T14:58:52","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/neutrogena-w-kampanii-ooh\/"},"modified":"2015-01-13T16:45:13","modified_gmt":"2015-01-13T16:45:13","slug":"neutrogena-w-kampanii-ooh","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/neutrogena-w-kampanii-ooh.html","title":{"rendered":"Neutrogena w kampanii OOH"},"content":{"rendered":"<p>Launch nowego produktu Johnson&amp;Johnson zaplanowany zosta\u0142 na no\u015bnikach umo\u017cliwiaj\u0105cych umieszczenie wizualizacji produktu w transparentnej przestrzeni na\u015bladuj\u0105cej wod\u0119.&nbsp;<\/p>\n<p>Realizacj\u0119 kampanii firma Johnson&amp;Johnson Poland &#8211; dystrybutor marki Neutrogena w Polsce, powierzy\u0142a domowi mediowemu Optimum Media OMD oraz agencji DDB.<\/p>\n<p>Poza reklamami OOH trwa komunikacja prasowa w 20 tytu\u0142ach kobiecych i luksusowych wykorzystuj\u0105ca podobn\u0105 kreacj\u0119, r&oacute;wnie\u017c w wariancie z pr&oacute;bkami produktu. Kampania obecna jest tak\u017ce w g\u0142&oacute;wnych stacjach telewizyjnych i niszowych.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;24 godziny nawil\u017cenia &#8211; 10 warstw w g\u0142\u0105b sk&oacute;ry&#8221; &#8211; tak zdefiniowano dzia\u0142anie nowej, g\u0142\u0119boko nawil\u017caj\u0105cej linii kosmetyk&oacute;w Neutrogena.","protected":false},"author":1,"featured_media":27565,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9674,9642],"tags":[118,472,1939,886],"class_list":{"0":"post-27564","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ooh","8":"category-atl","9":"tag-ams","10":"tag-ddb","11":"tag-johnson","12":"tag-optimum-media-omd","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27564"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27565"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}