{"id":27502,"date":"2010-03-25T18:53:16","date_gmt":"2010-03-25T17:53:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nie-lodz-sie-nie-bedzie-taniej\/"},"modified":"2010-03-25T18:53:16","modified_gmt":"2010-03-25T17:53:16","slug":"nie-lodz-sie-nie-bedzie-taniej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nie-lodz-sie-nie-bedzie-taniej.html","title":{"rendered":"Nie \u0141\u00f3d\u017a si\u0119. Nie b\u0119dzie taniej"},"content":{"rendered":"<p>&#8211; Celem kampanii by\u0142o sprowokowanie \u0141odzian do my\u015blenia o Saturnie, zrobienie szumu wok&oacute;\u0142 otwarcia i \u015bci\u0105gni\u0119cie ludzi na event otwarciowy &#8211; m&oacute;wi Daria Perzyna, manager ds. reklamy w Media Saturn Holding.<\/p>\n<p>W pierwszej, teaserowej ods\u0142onie, pojawi\u0142y si\u0119 billboardy zapowiadaj\u0105ce wydarzenie. W drugiej fazie &#8211; w outdoorze, prasie i radiu &#8211; pojawi\u0142a si\u0119 informacja o zbli\u017caj\u0105cym si\u0119 otwarciu marketu. Trzeci etap, kt&oacute;rym dodatkowo obj\u0119to internet i gazetki sieci, uzupe\u0142niono o ofert\u0119 produktow\u0105 &#8211; konkretne okazje cenowe towarzysz\u0105ce otwarciu Saturna.<\/p>\n<p>Grup\u0119 docelow\u0105 kampanii stanowili mieszka\u0144cy \u0141odzi i Pabianic, oczekuj\u0105cy atrakcyjnych zakup&oacute;w, niecodziennych promocji i korzystaj\u0105cy z tego typu okazji. Dzia\u0142ania marketingowe kr\u0105\u017cy\u0142y wi\u0119c wok&oacute;\u0142 najbardziej charakterystycznego dla marki Saturn has\u0142a &#8211; &#8222;\u017ber dla skner&#8221;, akcentuj\u0105cego ta\u0144sz\u0105, okazyjn\u0105 ofert\u0119.<\/p>\n<p>W fazie teaserowej has\u0142a nawi\u0105zywa\u0142y i do okazyjnych zakup&oacute;w, i lokalizacji marketu: &#8222;Kutwo! Nie \u0141&oacute;d\u017a si\u0119!&#8221;, &#8222;Sknero! Nie licz na \u0141&oacute;d\u017a szcz\u0119\u015bcia!&#8221;, &#8222;Chytrusie! B\u0142\u0105dzi\u0107 jest rzecz\u0105 \u0141&oacute;dzk\u0105!&#8221;. W dalszych ods\u0142onach komunikacj\u0119 opart\u0105 o te has\u0142a uzupe\u0142niono informacj\u0105 produktow\u0105 (np. okazyjna cena laptopa).<\/p>\n","protected":false},"excerpt":{"rendered":"Od wczoraj (24 marca) dzia\u0142a w \u0141odzi nowy market sieci Saturn. Kampani\u0119 otwarcia przygotowa\u0142a agencja Young &amp; Rubicam.","protected":false},"author":1,"featured_media":27503,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[334],"class_list":{"0":"post-27502","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-young-rubicam","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27502"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27503"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}