{"id":27492,"date":"2010-03-25T20:27:12","date_gmt":"2010-03-25T19:27:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wesoly-kostek-powraca-wideo\/"},"modified":"2010-03-25T20:27:12","modified_gmt":"2010-03-25T19:27:12","slug":"wesoly-kostek-powraca-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wesoly-kostek-powraca-wideo.html","title":{"rendered":"Weso\u0142y Kostek powraca (wideo)"},"content":{"rendered":"<p>W ramach kampanii w najwa\u017cniejszych stacjach telewizyjnych emitowane s\u0105 30-sekundowe spoty reklamowe, do kt&oacute;rych po dw&oacute;ch tygodniach (od 29 marca) do\u0142\u0105cz\u0105 billboardy w najwi\u0119kszych miastach Polski. Bohaterem kampanii ju\u017c po raz drugi jest Weso\u0142y Kostek.<\/p>\n<p>Dzia\u0142ania s\u0105 kolejn\u0105 ods\u0142on\u0105 kampanii &#8222;Alpen Gold, U\u015bmiechnij si\u0119&#8221;. Ich celem jest pokazanie konsumentom, i\u017c Alpen Gold to czekolada dla ca\u0142ej rodziny, kt&oacute;ra swoim wyj\u0105tkowym smakiem wzbudza rado\u015b\u0107 i u\u015bmiech. W najnowszej edycji kampanii, skierowanej przede wszystkim do os&oacute;b w wieku 25-55 lat, zamieszkuj\u0105cych du\u017ce i \u015brednie miasta, promowana jest popularna &#8222;czekolada z okienkiem&#8221; Alpen Gold Nussbeisser &#8211; czekolada mleczna z ca\u0142ymi orzechami laskowymi.<\/p>\n<p>Spot emitowany jest w najwi\u0119kszych stacjach telewizyjnych m.in. TVP1, TVP2, TVN, Polsat, TV4, TVN 7 oraz Polsat 2.<\/p>\n<p>Kreacja zosta\u0142a przygotowana przez agencj\u0119 Gruppa66 Ogilvy, a za zakup medi&oacute;w odpowiada dom mediowy Starcom. Dzia\u0142ania PR nadzoruje agencja Alert Media Communications.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania &#8222;Alpen Gold, U\u015bmiechnij si\u0119&#8221;, w kt&oacute;rej promowana jest czekolada Alpen Gold Nussbeisser.","protected":false},"author":1,"featured_media":27493,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[823,1303],"class_list":{"0":"post-27492","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-alert-media","9":"tag-gruppa66-ogilvy","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27492"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27493"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}