{"id":27484,"date":"2010-03-26T12:02:55","date_gmt":"2010-03-26T11:02:55","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/swietokrzyskie-na-billboardach\/"},"modified":"2010-03-26T12:02:55","modified_gmt":"2010-03-26T11:02:55","slug":"swietokrzyskie-na-billboardach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/swietokrzyskie-na-billboardach.html","title":{"rendered":"\u015awi\u0119tokrzyskie na billboardach"},"content":{"rendered":"<p>Kreacje, zgodnie z za\u0142o\u017ceniami organizator&oacute;w konkursu, prezentuj\u0105 turystyczn\u0105 atrakcyjno\u015b\u0107 i r&oacute;\u017cnorodno\u015b\u0107  regionu. Jury szczeg&oacute;lnie doceni\u0142o dob&oacute;r zdj\u0119\u0107 wykorzystanych w projektach i spos&oacute;b prezentacji najwi\u0119kszych atrakcji wojew&oacute;dztwa, nawi\u0105zuj\u0105cy do wynik&oacute;w bada\u0144 Pentor Research International przeprowadzonych w kwietniu ubieg\u0142ego roku.<\/p>\n<p>Wed\u0142ug nich \u015awi\u0119tokrzyskie zach\u0119ca turyst&oacute;w przede wszystkim krajobrazami, przyrod\u0105 i du\u017c\u0105 liczb\u0105 atrakcyjnych zabytk&oacute;w. Jury bardzo pozytywnie oceni\u0142o r&oacute;wnie\u017c wykorzystanie symbolu regionu &#8211; czarownicy &#8211; w spos&oacute;b zabawny i przyjazny, a przy tym intryguj\u0105cy i troch\u0119 przewrotny.<\/p>\n<p>Posta\u0107 czarownicy \u0142\u0105czy cztery wersje billboard&oacute;w. Kusi turyst&oacute;w magi\u0105 i cisz\u0105 \u015awi\u0119tokrzyskiej Puszczy, urod\u0105 jaski\u0144 i zamk&oacute;w, mo\u017cliwo\u015bciami zar&oacute;wno aktywnego wypoczynku jak i pe\u0142nego relaksu na \u0142onie natury.<\/p>\n<p>Kampania bilbordowa trafia wi\u0119c konsekwentnie  do priorytetowych grup docelowych regionu.&nbsp;Nowe billboardy od kwietnia b\u0119d\u0105 mogli ogl\u0105da\u0107 mieszka\u0144cy Warszawy, Krakowa, Kielc, \u0141odzi, Lublina i aglomeracji \u015bl\u0105skiej. Na warszawskich i krakowskich ulicach pojawi\u0105 si\u0119 te\u017c promuj\u0105ce \u015awi\u0119tokrzyskie autobusy. Kampania potrwa przez ca\u0142y miesi\u0105c.<\/p>\n","protected":false},"excerpt":{"rendered":"Creatoria pokona\u0142a 16 agencji reklamowych w konkursie na kreacj\u0119 prezentuj\u0105c\u0105 wojew&oacute;dztwo \u015awi\u0119tokrzyskie.","protected":false},"author":1,"featured_media":27485,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-27484","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27484"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27485"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}