{"id":27434,"date":"2010-03-29T13:48:55","date_gmt":"2010-03-29T11:48:55","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/czerwonoarmisci-w-kampanii-simplusa-wideo\/"},"modified":"2010-03-29T13:48:55","modified_gmt":"2010-03-29T11:48:55","slug":"czerwonoarmisci-w-kampanii-simplusa-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/czerwonoarmisci-w-kampanii-simplusa-wideo.html","title":{"rendered":"Czerwonoarmi\u015bci w kampanii Simplusa (wideo)"},"content":{"rendered":"<p>Poprzez seri\u0119&nbsp;spot&oacute;w Simplus komunikuje ofert\u0119 &#8222;P&oacute;\u0142 na p&oacute;\u0142&#8221;. Jest to promocja skierowana zar&oacute;wno do potencjalnych, jak i obecnych klient&oacute;w Simplusa (korzystaj\u0105cych z taryf Tw&oacute;j Profil, Nowy Simplus, Easy i Team7). U\u017cytkownicy oferty za pierwsze 30 sekund ka\u017cdej rozpocz\u0119tej minuty z wszystkimi du\u017cymi sieciami (Plus, Era, Orange, a tak\u017ce sieci stacjonarne) zap\u0142ac\u0105 zgodnie ze swoj\u0105 taryf\u0105, natomiast kolejne 30 sekund po\u0142\u0105czenia otrzymaj\u0105 za darmo. Koszt 30 dniowej us\u0142ugi wynosi tylko 5 z\u0142.<\/p>\n<p>Kampania b\u0119dzie obecna w mediach do po\u0142owy maja.<\/p>\n<p>Dzia\u0142ania skoncentruj\u0105&nbsp;si\u0119 przede wszystkim na telewizji (Polsat, TVN, TVP, Discovery, At Media i 4 Fun). Jej wzmocnieniem b\u0119dzie obecno\u015b\u0107 na outdoorze, a tak\u017ce w sieciach kin (Silver Screen, Multikino i Cinema City), prasie (m.in. Gazeta Wyborcza, Polityka, Gala, Viva i Olivia) i materia\u0142ach BTL.<\/p>\n<p>Kreacj\u0119 przygotowa\u0142a agencja 303, natomiast media kupi\u0142 i zaplanowa\u0142 dom mediowy Media Direction.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza kolejna kampania reklamowa marki Simplus wykorzystuj\u0105ca &#8222;filmowy&#8221; format kreatywny.","protected":false},"author":1,"featured_media":27435,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[841,1763,1017],"class_list":{"0":"post-27434","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-841","9":"tag-media-direction","10":"tag-simplus","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27434"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27435"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}