{"id":2742,"date":"2013-02-05T11:37:13","date_gmt":"2013-02-05T10:37:13","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/goracy-kubek-knorr-z-nowa-strategia-wideo\/"},"modified":"2013-02-05T11:37:13","modified_gmt":"2013-02-05T10:37:13","slug":"goracy-kubek-knorr-z-nowa-strategia-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/goracy-kubek-knorr-z-nowa-strategia-wideo.html","title":{"rendered":"Gor\u0105cy Kubek Knorr z now\u0105 strategi\u0105 (wideo)"},"content":{"rendered":"<p>G\u0142&oacute;wny przekaz kampanii oparty jest na idei &#8222;Uwa\u017caj! Z Gor\u0105cym Kubkiem poczujesz si\u0119 jak w domu&#8221;, kt&oacute;ra wyra\u017ca zupe\u0142nie nowe podej\u015bcie strategiczne.<\/p>\n<p>W ramach kampanii zosta\u0142y przygotowane lekkie, humorystyczne spoty, skupiaj\u0105ce si\u0119 na kluczowych wariantach smakowych oraz informuj\u0105ce o nowym opakowaniu. W dzia\u0142aniach reklamowych wykorzystano tak\u017ce Internet, reklam\u0119 zewn\u0119trzn\u0105, a tak\u017ce dzia\u0142ania w miejscach sprzeda\u017cy (in-store).<\/p>\n<p>Za dzia\u0142ania ATL i BTL odpowiada agencja reklamowa LOWE GGK, kt&oacute;ra opr&oacute;cz strategii opracowa\u0142a projekty kreatywne i nadzorowa\u0142a ich realizacj\u0119. Planowanie medi&oacute;w telewizyjnych powierzono domowi mediowemu Media Direction.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Lowe GGK przygotowa\u0142a nowa strategi\u0119 komunikacji dla marki Gor\u0105cy Kubek Knorr.","protected":false},"author":1,"featured_media":2743,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[159],"class_list":{"0":"post-2742","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-knorr","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/2742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=2742"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/2742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/2743"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=2742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=2742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=2742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}