{"id":27410,"date":"2010-03-30T10:41:58","date_gmt":"2010-03-30T08:41:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/walk-group-wpiera-unicef\/"},"modified":"2010-03-30T10:41:58","modified_gmt":"2010-03-30T08:41:58","slug":"walk-group-wpiera-unicef","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/walk-group-wpiera-unicef.html","title":{"rendered":"Walk Group wpiera UNICEF"},"content":{"rendered":"<p>Celem dzia\u0142a\u0144 by\u0142o zwr&oacute;cenie uwagi Polak&oacute;w na \u015bwiatowy problem dost\u0119pu do wodny pitnej i toalet. G\u0142&oacute;wnym punktem akcji by\u0142 happening zorganizowany 22 marca w centrum Warszawy. Do przygotowanej specjalnie toalety ustawi\u0142a si\u0119 najd\u0142u\u017csza w Polsce kolejka ludzi.<\/p>\n<p>Kampania informacyjna zwi\u0105zana z organizowanym w Warszawie wydarzeniem by\u0142a prowadzona w mediach oraz serwisach spo\u0142eczno\u015bciowych: Facebook, Nasza-Klasa, Youtube, Flickr i Twitter.<\/p>\n<p>Internet stanowi\u0142 g\u0142&oacute;wny kana\u0142 przekazu. Dzia\u0142ania online obejmowa\u0142y kreacj\u0119 i moderacj\u0119 zawarto\u015bci profilu UNICEF Polska na Facebook.pl oraz utworzenie na portalu strony eventu i jego promocj\u0119 za pomoc\u0105 reklam banerowych. W ramach kampanii utworzony zosta\u0142 tak\u017ce dedykowany profilu na Flickr.com oraz kana\u0142y informacyjne na popularnych mikroblogach. Dzia\u0142ania wspiera\u0142y ponadto grupa na portalu Nasza-klasa.pl oraz oficjalny kana\u0142 projektu na YouTube.<\/p>\n<p>Za dzia\u0142ania e-PR odpowiada\u0142a firma TheNextStep, a PR agencja Walk&amp;Talk. Kreacj\u0119 do eventu przygotowa\u0142a agencja Walk The Line, a za organizacj\u0119 odpowiada\u0142a firma Walk Production. Wszystkie sp&oacute;\u0142ki wsp&oacute;\u0142pracuj\u0105 w ramach grupy Walk Group.<\/p>\n","protected":false},"excerpt":{"rendered":"Grupa Walk zrealizowa\u0142a dla UNICEF polsk\u0105 edycj\u0119 mi\u0119dzynarodowego projektu World Longest Toilet Queue prowadzonego z okazji \u015awiatowego Dnia Wody.","protected":false},"author":1,"featured_media":27411,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[954,1644],"class_list":{"0":"post-27410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-unicef","9":"tag-walk-the-line","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27410"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27411"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}