{"id":27366,"date":"2010-03-31T00:16:46","date_gmt":"2010-03-30T22:16:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/schab-ze-sliwka-od-pride-glory\/"},"modified":"2010-03-31T00:16:46","modified_gmt":"2010-03-30T22:16:46","slug":"schab-ze-sliwka-od-pride-glory","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/schab-ze-sliwka-od-pride-glory.html","title":{"rendered":"Schab ze \u015aliwk\u0105 od Pride &#038; Glory"},"content":{"rendered":"<p>Firma Unilever Polska rozpocz\u0119\u0142a promocj\u0119 nowych produkt&oacute;w w portfolio Knorr Fix Danie na dzi\u015b &#8211; Soczystego Schabu ze \u015bliwk\u0105 oraz Soczystego Kurczaka po cyga\u0144sku.<\/p>\n<p>Kampania obj\u0119\u0142a stworzenie i poprowadzenie strony dla fan&oacute;w Knorra oraz aplikacji Schab ze \u015aliwk\u0105, kt&oacute;ra promuje jeden z wymienionych wariant&oacute;w smakowych.<\/p>\n<p>&#8211; Schab ze \u015bliwk\u0105 to humorystyczna gra, oparta na pe\u0142nej smaczk&oacute;w historii pary oddanej sobie a\u017c po talerz. Jej uczestnicy dobieraj\u0105 si\u0119 w pary &#8211; wcielaj\u0105c si\u0119 w rol\u0119 sympatycznej \u015bwinki, nale\u017cy wybra\u0107 z listy znajomych w portalu swoj\u0105 \u015bliwk\u0119. Mechanizm gry buduje wi\u0119c du\u017cy potencja\u0142 wirusowy kampanii, jednocze\u015bnie nawi\u0105zuj\u0105c bezpo\u015brednio do charakteru produktu &#8211; wyja\u015bnia Piotr Friedberg, managing director Pride &amp; Glory Interactive.<\/p>\n<p>Pary, kt&oacute;re zbior\u0105 najwi\u0119ksz\u0105 ilo\u015b\u0107 punkt&oacute;w, co tydzie\u0144 otrzymuj\u0105 nagrod\u0119 w postaci bon&oacute;w sieci Duka.<\/p>\n<p>Aplikacja jest dost\u0119pna w serwisie Facebook pod adresem&nbsp;<a href=\"http:\/\/apps.facebook.com\/schabzesliwka\" target=\"_blank\" rel=\"noopener\">http:\/\/apps.facebook.com\/schabzesliwka<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Pride &amp; Glory Interactive realizuje pierwsz\u0105 kampani\u0119 marki Knorr na Facebooku.","protected":false},"author":1,"featured_media":27367,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[371],"class_list":{"0":"post-27366","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-pride-glory","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27366"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27367"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}