{"id":27348,"date":"2010-03-31T14:53:30","date_gmt":"2010-03-31T12:53:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lavazza-promuje-system-a-modo-mio\/"},"modified":"2015-01-12T14:41:45","modified_gmt":"2015-01-12T14:41:45","slug":"lavazza-promuje-system-a-modo-mio","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lavazza-promuje-system-a-modo-mio.html","title":{"rendered":"Lavazza promuje system A Modo Mio"},"content":{"rendered":"<p>Lavazza A Modo Mio to system kawowy do u\u017cytku domowego, sk\u0142adaj\u0105cy si\u0119 z ekspresu oraz dedykowanych mu kapsu\u0142ek z oryginalnymi mieszankami kawy Lavazza. Projekt Lavazza A Modo Mio zosta\u0142 wprowadzony do Polski we wrze\u015bniu ubieg\u0142ego roku. Wcze\u015bniej entuzjastycznie przyj\u0119li go klienci we W\u0142oszech, Francji, Wielkiej Brytanii, Szwecji, Austrii, Hiszpanii, Bu\u0142garii, oraz Australii.<\/p>\n<p>Aktualna kampania to cz\u0119\u015b\u0107 mi\u0119dzynarodowego projektu realizowanego tak\u017ce w innych pa\u0144stwach. W Polsce zaplanowano telewizj\u0119 oraz pras\u0119. 30-sekundowy spot telewizyjny emitowany jest m.in. na kana\u0142ach: Ale Kino, AXN, Canal+, Comedy Central, Kino Polska, National Geographic, Puls, VH1 i Discovery Channel.<\/p>\n<p>Na przestrzeni kwietnia i czerwca reklamy marki Lavazza zostan\u0105 opublikowane w magazynach Tw&oacute;j Styl, Viva, Pani, Wysokie Obcasy, Forbes, Playboy, Logo, Focus, National Geographic, Wprost, Newsweek oraz Polityka.<\/p>\n<p>Kampania reklamowa wspierana jest licznymi prezentacjami i promocjami konsumenckimi w miejscu sprzeda\u017cy, a tak\u017ce dzia\u0142aniami z zakresu PR prowadzonymi przez agencj\u0119 B&amp;W PR.<\/p>\n","protected":false},"excerpt":{"rendered":"Lavazza jest w trakcie realizacji kampanii, w kt&oacute;rej promowany jest system Lavazza A Modo Mio.","protected":false},"author":1,"featured_media":27349,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-27348","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27348"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27349"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}