{"id":27292,"date":"2010-04-02T00:25:05","date_gmt":"2010-04-01T22:25:05","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/praktiker-reklamuje-katalog-wideo\/"},"modified":"2010-04-02T00:25:05","modified_gmt":"2010-04-01T22:25:05","slug":"praktiker-reklamuje-katalog-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/praktiker-reklamuje-katalog-wideo.html","title":{"rendered":"Praktiker reklamuje katalog (wideo)"},"content":{"rendered":"<p>tym razem wiosenna ods\u0142ona serwisu z katalogiem <a href=\"http:\/\/www.katalog-praktiker.pl\" target=\"_blank\" rel=\"noopener\">www.katalog-praktiker.pl<\/a>.<\/p>\n<p>Komunikacj\u0119 nowego katalogu wspiera og&oacute;lnopolska kampania reklamowa, na kt&oacute;r\u0105 sk\u0142adaj\u0105 si\u0119 intensywne dzia\u0142ania ATL i BTL. <\/p>\n<p>Kampania kierowana jest do klient&oacute;w indywidualnych, mieszka\u0144c&oacute;w du\u017cych miast. Dzia\u0142ania maj\u0105 charakter wizerunkowy oraz prosprzeda\u017cowy. Aktywno\u015bci ATL oparte s\u0105 na planie media mix, kt&oacute;ry obejmuje: outdoor (billboardy), TV (m.in. TVP1, TVP2, TVPInfo, Polsat, TVN, TVN7, TV4 i stacjach tematycznych), pras\u0119 oraz dzia\u0142ania w internecie. Ponadto, prowadzone s\u0105 intensywne dzia\u0142ania BTL w marketach (materia\u0142y POS).<\/p>\n<p>Za kreacj\u0119 odpowiada agencja reklamowa S4, planowanie i zakup medi&oacute;w powierzono domowi mediowemu Maxus. Za dzia\u0142ania PR odpowiedzialna jest agencja Ku\u017ania PR.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Wiosenne Inspiracje&#8221; &#8211; pod takim has\u0142em 31 marca br. ukazuje si\u0119 katalog Wiosna 2010 firmy Praktiker, a wraz z nim rusza kolejna&#8230;","protected":false},"author":1,"featured_media":27293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1171,1326,1014],"class_list":{"0":"post-27292","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-maxus","9":"tag-praktiker","10":"tag-s4","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27292"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27293"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}