{"id":27272,"date":"2010-04-05T20:45:51","date_gmt":"2010-04-05T18:45:51","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/prawdziwa-gratka-danonea\/"},"modified":"2010-04-05T20:45:51","modified_gmt":"2010-04-05T18:45:51","slug":"prawdziwa-gratka-danonea","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/prawdziwa-gratka-danonea.html","title":{"rendered":"Prawdziwa Gratka Danone&#8217;a"},"content":{"rendered":"<p>&#8211; Spot opiera si\u0119 na oczywistej my\u015bli, \u017ce dzieciaki bardzo lubi\u0105 s\u0142odko\u015bci. Nasz pomys\u0142owy ma\u0142y bohater w sprytny i zabawny spos&oacute;b pr&oacute;buje zdoby\u0107 cukierki. Mama okazuje si\u0119 jednak sprytniejsza i podsuwa mu pyszn\u0105 przek\u0105sk\u0119 &#8211; opisuje Natalia Karawajczyk, copywriter z agencji Young&amp;Rubicam.<\/p>\n<p>Spot komunikuje te\u017c cen\u0119 Gratki (59 gr), nadrukowan\u0105 na wieczku opakowania. \u2028Reklam\u0119 wyre\u017cyserowa\u0142 Micha\u0142 Gazda, a media zaplanowa\u0142 i zakupi\u0142 dom mediowy MediaCom.<\/p>\n","protected":false},"excerpt":{"rendered":"W telewizji pojawi\u0142 si\u0119 nowy, 30-sekundowy spot promuj\u0105cy jogurt Gratka marki Danone.","protected":false},"author":1,"featured_media":27273,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[831,334],"class_list":{"0":"post-27272","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mediacom","9":"tag-young-rubicam","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27272"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27273"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}