{"id":27258,"date":"2010-04-06T10:14:29","date_gmt":"2010-04-06T08:14:29","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/orlen-oil-na-nosnikach-jet-line\/"},"modified":"2015-01-13T16:52:54","modified_gmt":"2015-01-13T16:52:54","slug":"orlen-oil-na-nosnikach-jet-line","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/orlen-oil-na-nosnikach-jet-line.html","title":{"rendered":"Orlen Oil na no\u015bnikach Jet Line"},"content":{"rendered":"<p>Celem zaplanowanej na kwiecie\u0144 br. kampanii jest wzrost znajomo\u015bci marki Platinum w\u015br&oacute;d grupy docelowej oraz zwi\u0119kszenie sprzeda\u017cy olej&oacute;w produkowanych przez Orlen Oil. Kampania skierowana jest przede wszystkim do obecnych i potencjalnych klient&oacute;w, w\u015br&oacute;d kt&oacute;rych znajduj\u0105 si\u0119 m.in. klienci instytucjonalni.<\/p>\n<p>Layout obecnej kampanii reklamowej przygotowany zosta\u0142 przez agencj\u0119 Demo Effective Launching, z&nbsp;kt&oacute;r\u0105 Orlen Oil wsp&oacute;\u0142pracuje w zakresie planowania i koordynowania kampanii reklamowych marki Platinum. Kampania potrwa do ko\u0144ca kwietnia, a dzia\u0142ania reklamowe obejmuj\u0105 outdoor, pras\u0119 bran\u017cow\u0105, radio i internet. Uzupe\u0142nieniem kampanii jest reklama banerowa w serwisach internetowych. Ponadto reklamy pojawi\u0105 si\u0119 w sieci stacji Orlen w ca\u0142ym kraju.<\/p>\n","protected":false},"excerpt":{"rendered":"Na kilkudziesi\u0119ciu no\u015bnikach Motorway 12x4m, nale\u017c\u0105cych do firmy Jet Line, rozpocz\u0119\u0142a si\u0119 kampania reklamowa oleju Platinum.","protected":false},"author":1,"featured_media":27259,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9674,9642],"tags":[1069,633],"class_list":{"0":"post-27258","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ooh","8":"category-atl","9":"tag-demo-effective-launching","10":"tag-jet-line","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27258"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27259"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}