{"id":2724,"date":"2013-02-06T13:55:14","date_gmt":"2013-02-06T12:55:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/podsumowanie-reklam-super-bowl-2013\/"},"modified":"2013-02-06T13:55:14","modified_gmt":"2013-02-06T12:55:14","slug":"podsumowanie-reklam-super-bowl-2013","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/podsumowanie-reklam-super-bowl-2013.html","title":{"rendered":"Podsumowanie reklam Super Bowl 2013"},"content":{"rendered":"<p>Wyr&oacute;\u017cniaj\u0105ca by\u0142a r&oacute;wnie\u017c cena za zg\u0142oszenie pracy &#8211; cztery miliony dolar&oacute;w. Mowa oczywi\u015bcie o Super Bowl &#8211; najwi\u0119kszym wydarzeniu w ameryka\u0144skiej bran\u017cy reklamowej, przerywanym z\u0142o\u015bliwie wyst\u0119pami sportowc&oacute;w i koncertami gwiazd muzyki pop.<\/p>\n<p>Jaki by\u0142 Super Bowl w tym roku? Grzeczniejszy. Mniej ekscytuj\u0105cy. Mniej zaskakuj\u0105cy. Cz\u0119\u015b\u0107 spot&oacute;w dost\u0119pna by\u0142a jeszcze przed wielkim fina\u0142em w postaci teaser&oacute;w czy te\u017c pe\u0142nej d\u0142ugo\u015bci reklam. Wsz\u0119dobylskie social media, nawet w tym bastionie tradycyjnego ATL&#8217;u zanurzy\u0142y swe d\u0142ugie, zwinne palce. U\u017cytkownicy mieli mo\u017cliwo\u015b\u0107 decydowania o tym jak zako\u0144czy si\u0119 dany spot, czy nawet wsp&oacute;\u0142tworzenia go poprzez wszelkiego rodzaju crowd-sourcing (Coca Cola, Doritos, Lincoln).<\/p>\n","protected":false},"excerpt":{"rendered":"Niedawno zako\u0144czy\u0142 si\u0119 najwi\u0119kszy festiwal reklamowy w Stanach Zjednoczonych. Podobnie jak na innych festiwalach &#8211; wi\u0119kszo\u015b\u0107 zg\u0142oszonych prac przygotowana by\u0142a g\u0142&oacute;wnie z my\u015bl\u0105 o tym wydarzeniu, cho\u0107 w tym przypadku klienci mieli tego pe\u0142n\u0105 \u015bwiadomo\u015b\u0107.","protected":false},"author":1,"featured_media":2725,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-2724","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/2724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=2724"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/2724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/2725"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=2724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=2724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=2724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}