{"id":27238,"date":"2010-04-06T13:32:45","date_gmt":"2010-04-06T11:32:45","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/w-link4-znow-2-miesiace-gratis-wideo\/"},"modified":"2010-04-06T13:32:45","modified_gmt":"2010-04-06T11:32:45","slug":"w-link4-znow-2-miesiace-gratis-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/w-link4-znow-2-miesiace-gratis-wideo.html","title":{"rendered":"W Link4 zn\u00f3w 2 miesi\u0105ce gratis (wideo)"},"content":{"rendered":"<p>Kampania ma przede wszystkim charakter sprzeda\u017cowy. Reklamy telewizyjne wspieraj\u0105 promocj\u0119 towarzystwa skierowan\u0105 do kierowc&oacute;w, kt&oacute;rzy chc\u0105 wykupi\u0107 w Link4 ubezpieczenie OC oraz OC+AC. W ramach promocji dostaj\u0105 oni 2 miesi\u0105ce gratis uwzgl\u0119dnione w cenie ca\u0142orocznej sk\u0142adki za polis\u0119.<\/p>\n<p>Ubezpieczyciel po raz drugi reklamuje w\u0142a\u015bnie t\u0119 promocj\u0119. Tym razem kreacja 15-sekundowego spotu nawi\u0105zuje do najnowszych reklam Link4 z nowym logo i w nowych barwach.<\/p>\n<p>Spot pojawi\u0142 si\u0119 og&oacute;lnopolskich stacjach telewizyjnych (TVP, TVN, Polsat) oraz kana\u0142ach tematycznych 5 kwietnia. Dodatkowo reklamy telewizyjne wspierane s\u0105 przez dzia\u0142ania w internecie, m.in. Wirtualnej Polsce, Onecie, Interii oraz O2. Reklamy modu\u0142owe pojawi\u0105 si\u0119 te\u017c w og&oacute;lnopolskiej prasie.<\/p>\n<p>Kampani\u0119 dla Link4 przygotowa\u0142a agencja Ogilvy. Za planowanie i zakup medi&oacute;w odpowiedzialny jest dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania telewizyjna Link4 zwi\u0105zana z wiosenn\u0105 promocj\u0105 &#8222;2 miesi\u0105ce gratis&#8221;.","protected":false},"author":1,"featured_media":27239,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[506,299,377],"class_list":{"0":"post-27238","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-link4","9":"tag-ogilvy","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27238"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27239"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}