{"id":27226,"date":"2010-04-06T14:31:50","date_gmt":"2010-04-06T12:31:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/streetcom-promuje-nowosc-w-kfc\/"},"modified":"2010-04-06T14:31:50","modified_gmt":"2010-04-06T12:31:50","slug":"streetcom-promuje-nowosc-w-kfc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/streetcom-promuje-nowosc-w-kfc.html","title":{"rendered":"Streetcom promuje nowo\u015b\u0107 w KFC"},"content":{"rendered":"<p>Do kampanii zosta\u0142o zaproszonych 1 000 ekspert&oacute;w Streetcom. Uczestnikami s\u0105 osoby w wieku 20-35 lat, aktywne towarzysko i deklaruj\u0105ce ch\u0119\u0107 zostania ambasadorami marki KFC. Eksperci otrzymali przesy\u0142k\u0119 z kuponami na bezp\u0142atne zestawy Wrapstar dla siebie i swoich znajomych oraz materia\u0142y informacyjne, komunikuj\u0105ce wszystkie najistotniejsze cechy produktu.<\/p>\n<p>Dzia\u0142ania offline s\u0105 wspierane komunikacj\u0105 w internecie poprzez stron\u0119 Streetcom, specjalne forum i maile.&nbsp;<\/p>\n<p>Kampania b\u0119dzie zako\u0144czona badaniem, stanowi\u0105cym \u017ar&oacute;d\u0142o opinii konsumenckich. Pozwoli to zbada\u0107 zachowania os&oacute;b korzystaj\u0105cych z oferty KFC, m.in. kontekst spo\u017cycia, najcz\u0119\u015bciej wyst\u0119puj\u0105ce powody wyboru restauracji, opini\u0119 na temat samego produktu, jak r&oacute;wnie\u017c intencje zakupowe.<\/p>\n","protected":false},"excerpt":{"rendered":"Holding AmRest podpisa\u0142 umow\u0119 z agencj\u0105 Streetcom na realizacj\u0119 dzia\u0142a\u0144 marketingu rekomendacji dla nowej kanapki Wrapstar.","protected":false},"author":1,"featured_media":27227,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[236,477],"class_list":{"0":"post-27226","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-kfc","9":"tag-streetcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27226"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27227"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}