{"id":27204,"date":"2010-04-07T11:17:21","date_gmt":"2010-04-07T09:17:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/scholz-friends-dla-mercedesa\/"},"modified":"2010-04-07T11:17:21","modified_gmt":"2010-04-07T09:17:21","slug":"scholz-friends-dla-mercedesa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/scholz-friends-dla-mercedesa.html","title":{"rendered":"Scholz &#038; Friends dla Mercedesa"},"content":{"rendered":"<p>Kampania jest kluczowym elementem dzia\u0142a\u0144 wizerunkowych marki Mercedes-Benz w Polsce. Przekaz oparty na ha\u015ble &#8222;Mercedes-Benz SLS AMG. Kokpit, silnik, dwa skrzyd\u0142a. Czy to jeszcze jest samoch&oacute;d?&#8221; ma na celu rozbudzi\u0107 emocje wobec modelu SLS AMG.<\/p>\n<p>Kampania prowadzona b\u0119dzie w telewizji, prasie, outdoorze, internecie. Wprowadzeniu modelu towarzysz\u0105 dzia\u0142ania BTL w postaci mailing&oacute;w, materia\u0142&oacute;w w salonach dealerskich, dzia\u0142a\u0144 z zakresu marketingu mobilnego i kampanii PR.<\/p>\n<p>Za planowanie i zakup medi&oacute;w odpowiada Mediaedge:cia.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Scholz &amp; Friends Warszawa przygotowa\u0142a kampani\u0119 \u2028wprowadzaj\u0105c\u0105 na rynek model Mercedes-Benz SLS AMG.","protected":false},"author":1,"featured_media":27205,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1424,667],"class_list":{"0":"post-27204","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mediaedgecia","9":"tag-mercedes-benz","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27204"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27205"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}