{"id":27192,"date":"2010-04-07T13:35:21","date_gmt":"2010-04-07T11:35:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/interaktywny-vstitial-w-kampanii-opla-astry\/"},"modified":"2010-04-07T13:35:21","modified_gmt":"2010-04-07T11:35:21","slug":"interaktywny-vstitial-w-kampanii-opla-astry","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/interaktywny-vstitial-w-kampanii-opla-astry.html","title":{"rendered":"Interaktywny Vstitial w kampanii Opla Astry"},"content":{"rendered":"<p>Kreacja w pierwszej fazie wy\u015bwietlana jest w postaci video brandmarka. Po najechaniu na niego kursorem kreacja rozszerza si\u0119 na ca\u0142y ekran emituj\u0105c spot reklamowy. W interaktywnym vstitialu Opla zamiast tradycyjnego spotu wykorzystano micro-site. Umo\u017cliwia\u0142 on obejrzenie reklamy, a tak\u017ce na kolejnych zak\u0142adkach zapoznanie si\u0119 z poszczeg&oacute;lnymi rozwi\u0105zaniami zastosowanymi w reklamowanym Oplu Astrze.<\/p>\n<p>Kampania nowej wersji Opla Astry emitowana by\u0142a w pakiecie Biznes sieci V2Media, m.in. na witrynach Rzeczpospolita.pl, Mediarun.pl, eGospodarka.pl czy Bankier.pl.<\/p>\n<p>Autorem kreacji do kampanii online jest agencja 180heartbeats.<\/p>\n","protected":false},"excerpt":{"rendered":"Opel jako pierwszy klient sieci V2Media wykorzysta\u0142 interaktywny vstitial,&nbsp;w kt&oacute;rym u\u017cytkownik, poza obejrzeniem spotu, m&oacute;g\u0142 zapozna\u0107 si\u0119 z dodatkowymi tre\u015bciami.","protected":false},"author":1,"featured_media":27193,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[12234],"class_list":{"0":"post-27192","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-180-heartbeats","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27192"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27193"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}