{"id":2716,"date":"2013-02-06T16:09:49","date_gmt":"2013-02-06T15:09:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/fajka-na-bok-nowy-profil-marki-niquitin-od-tbwa\/"},"modified":"2013-02-06T16:09:49","modified_gmt":"2013-02-06T15:09:49","slug":"fajka-na-bok-nowy-profil-marki-niquitin-od-tbwa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/fajka-na-bok-nowy-profil-marki-niquitin-od-tbwa.html","title":{"rendered":"&#8222;Fajka na bok&#8221; \u2013 nowy profil marki NiQuitin od TBWA"},"content":{"rendered":"<p>Idea kreatywna profilu &#8222;Fajka na bok&#8221; odwo\u0142uje si\u0119 do szeregu korzy\u015bci, jakie maj\u0105 pojawi\u0107 si\u0119 w momencie rzucenia palenia.<\/p>\n<p>Bazuj\u0105c na tej koncepcji, marka NiQuitin adresuje sw&oacute;j profil do os&oacute;b chc\u0105cych rzuci\u0107 palenie, by\u0142ych palaczy, przeciwnik&oacute;w palenia oraz wszystkich, kt&oacute;rzy wspieraj\u0105 swoich znajomych i bliskich w rzucaniu na\u0142ogu. Fanpage nie jest typowym profilem marki, gdy\u017c skupia si\u0119 na walce z na\u0142ogiem oraz wspiera rzucaj\u0105cych palenie. Na profilu pojawiaj\u0105 si\u0119 wpisy w formie mem&oacute;w i statement&oacute;w przekazuj\u0105cych ide\u0119 &#8222;Fajka na bok&#8221;. W przysz\u0142o\u015bci planowane jest tak\u017ce przygotowanie aplikacji oraz akcji specjalnych odnosz\u0105cych si\u0119 do za\u0142o\u017ce\u0144 fanpage&#8217;a.<\/p>\n<p>Agencja TBWA jest autorem koncepcji kreatywnej projektu. Jest tak\u017ce odpowiedzialna za stworzenie fanpage&#8217;a oraz jego rozw&oacute;j. Marka NiQuitin jest sieciowym klientem TBWA, kt&oacute;rego agencja obs\u0142uguje tak\u017ce ATL-owo.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/mediarun.pl\/pliki\/zdjecia\/newsy\/Fajka_na_bok_-_materiay_graficzne1.jpg\" alt=\"\" width=\"400\" height=\"210\" title=\"\"><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/mediarun.pl\/pliki\/zdjecia\/newsy\/Fajka_na_bok_-_materiay_graficzne2.jpg\" alt=\"\" width=\"400\" height=\"210\" title=\"\"><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/mediarun.pl\/pliki\/zdjecia\/newsy\/Fajka_na_bok_-_materiay_graficzne4.jpg\" alt=\"\" width=\"400\" height=\"380\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja kreatywna TBWA stworzy\u0142a fanpage &#8222;Fajka na bok&#8221; na portalu spo\u0142eczno\u015bciowym Facebook. Profil powsta\u0142 dla marki NiQuitin, nale\u017c\u0105cej do portfolio GlaxoSmithKline.","protected":false},"author":1,"featured_media":2717,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[303],"class_list":{"0":"post-2716","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-tbwa","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/2716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=2716"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/2716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/2717"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=2716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=2716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=2716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}