{"id":27104,"date":"2010-04-09T14:01:10","date_gmt":"2010-04-09T12:01:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/3d-white-nad-baltykiem\/"},"modified":"2010-04-09T14:01:10","modified_gmt":"2010-04-09T12:01:10","slug":"3d-white-nad-baltykiem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/3d-white-nad-baltykiem.html","title":{"rendered":"3D White nad Ba\u0142tykiem"},"content":{"rendered":"<p>30 marca na Litwie, \u0141otwie i w Estonii ruszy\u0142a wspierana przez lokalne gwiazdy kampania tego produktu z p&oacute;\u0142ki premium.<\/p>\n<p>Jej celem jest wprowadzenie 3D White with Pearl na nowy rynek, wzmocnienie dzia\u0142a\u0144 wizerunkowych i utrwalenie marki w \u015bwiadomo\u015bci konsument&oacute;w. W pierwszej ods\u0142onie kampanii powsta\u0142a litewska, \u0142otewska i esto\u0144ska wersja strony <a rel=\"nofollow noopener\" href=\"http:\/\/3dwhite.pl\" target=\"_blank\">3dwhite.pl<\/a>, kt&oacute;ra jest stopniowo wzbogacana o nowy kontent. Na ba\u0142tyckich stronach po\u015bwi\u0119conych marce, opr&oacute;cz artyku\u0142&oacute;w tematycznych i news&oacute;w o produktach, konsumenci b\u0119d\u0105 mogli znale\u017a\u0107 r&oacute;wnie\u017c urozmaicenie w postaci quiz&oacute;w rozrywkowych oraz gier. Nast\u0119pnym krokiem b\u0119d\u0105 dzia\u0142ania wizerunkowe: uruchomienie Klubu 3D White oraz podstrony, gdzie zamieszczane b\u0119d\u0105 wywiady z gwiazdami.<\/p>\n<p>W drugiej fazie dzia\u0142a\u0144 promocyjnych dominuj\u0105c\u0105 rol\u0119 odegraj\u0105 akcje anga\u017cuj\u0105ce. W planach s\u0105 liczne konkursy, gry oraz sampling produkt&oacute;w blend-a-med.<\/p>\n<p>Interactive Solutions, opr&oacute;cz obs\u0142ugi nowych serwis&oacute;w 3D White, odpowiada r&oacute;wnie\u017c za przygotowanie koncepcji kreatywnej m.in. na \u0142otewski portal spo\u0142eczno\u015bciowy Draugiem.lv. Presti\u017c ca\u0142ej kampanii dodatkowo ma podnosi\u0107 fakt zaanga\u017cowania muzycznych celebrities z Litwy, \u0141otwy i Estonii.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Interactive Solutions rozpocz\u0119\u0142a internetowe dzia\u0142ania promocyjne zwi\u0105zane z wprowadzeniem marki blend-a-med 3D White with Pearl na rynki ba\u0142tyckie.","protected":false},"author":1,"featured_media":27105,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[180],"class_list":{"0":"post-27104","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-interactive-solutions","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27104"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27105"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}