{"id":27100,"date":"2010-04-09T15:06:53","date_gmt":"2010-04-09T13:06:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mccann-erickson-zdobyl-budzet-pko-bp\/"},"modified":"2010-04-09T15:06:53","modified_gmt":"2010-04-09T13:06:53","slug":"mccann-erickson-zdobyl-budzet-pko-bp","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/mccann-erickson-zdobyl-budzet-pko-bp.html","title":{"rendered":"McCann Erickson zdoby\u0142 bud\u017cet PKO BP"},"content":{"rendered":"<p>Umow\u0119 zawarto na okres dw&oacute;ch lat. Przewiduje ona \u015bwiadczenie us\u0142ug reklamowych na rzecz banku oraz sp&oacute;\u0142ek Grupy Kapita\u0142owej PKO BP.<\/p>\n<p>&#8211; Wsp&oacute;\u0142praca z agencj\u0105 zapewni sp&oacute;jno\u015bci przekaz&oacute;w komunikacyjnych i budow\u0119 jednolitego wizerunku marketingowego banku i wszystkich podmiot&oacute;w Grupy Kapita\u0142owej PKO BP. Nie wykluczmy jednak wsp&oacute;\u0142pracy z innymi agencjami na zasadach projektowych &#8211; zaznacza Tomasz Marsza\u0142\u0142, CMO PKO Banku Polskiego.<\/p>\n<p>Bank nie ujawni\u0142 nazw pozosta\u0142ych agencji bior\u0105cych udzia\u0142 w przetargu.<\/p>\n<p>Agencja McCann Erickson wsp&oacute;\u0142pracowa\u0142a ju\u017c z PKO BP w drugiej po\u0142owie lat 90.<\/p>\n","protected":false},"excerpt":{"rendered":"PKO BP zako\u0144czy\u0142 post\u0119powanie przetargowe, kt&oacute;rego celem by\u0142 wyb&oacute;r agencji reklamowej typu full service. Wygra\u0142a agencja McCann Erickson.","protected":false},"author":1,"featured_media":27101,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[759],"class_list":{"0":"post-27100","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-mccann-erickson","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27100"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27101"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}