{"id":27060,"date":"2010-04-12T14:44:44","date_gmt":"2010-04-12T12:44:44","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/flugger-rozpoczyna-dzialania-promocyjne\/"},"modified":"2010-04-12T14:44:44","modified_gmt":"2010-04-12T12:44:44","slug":"flugger-rozpoczyna-dzialania-promocyjne","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/flugger-rozpoczyna-dzialania-promocyjne.html","title":{"rendered":"Fl\u00fcgger rozpoczyna dzia\u0142ania promocyjne"},"content":{"rendered":"<p>Celem kampanii jest podniesienie \u015bwiadomo\u015bci marki i jej rozpoznawalno\u015bci, szczeg&oacute;lnie w\u015br&oacute;d klient&oacute;w indywidualnych.<\/p>\n<p>Dzia\u0142ania pod has\u0142em &#8222;Malowanie mo\u017ce by\u0107 proste&#8221; b\u0119d\u0105 obejmowa\u0142y inserty w popularnej prasie wn\u0119trzarskiej, aktywno\u015bci B2C w sklepach TTW Opex, Jupiter i IKEA oraz wydarzenia specjalne. Akcji towarzyszy\u0107 b\u0119dzie kampania banerowa w internecie, kieruj\u0105ca do dedykowanej strony internetowej. Ka\u017cdy z tych kana\u0142&oacute;w dodatkowo zostanie wykorzystany do dystrybucji kupon&oacute;w rabatowych na produkty Fl&uuml;gger.<\/p>\n<p>Rozpocz\u0119cie dzia\u0142a\u0144 zaplanowane jest na pierwsz\u0105 po\u0142ow\u0119 kwietnia. Akcja pilota\u017cowa b\u0119dzie dotyczy\u0142a Warszawy i okolic.<\/p>\n<p>Za kreacj\u0119 kampanii, dzia\u0142ania promocyjne oraz PR odpowiedzialna jest agencja Proximity.<\/p>\n","protected":false},"excerpt":{"rendered":"Fl&uuml;gger, producent farb i akcesori&oacute;w malarskich rozpoczyna cykl dzia\u0142a\u0144 promocyjnych.","protected":false},"author":1,"featured_media":27061,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[888],"class_list":{"0":"post-27060","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-proximity","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=27060"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/27060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/27061"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=27060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=27060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=27060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}