{"id":26964,"date":"2010-04-15T13:09:05","date_gmt":"2010-04-15T11:09:05","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iwostin-czy-twoja-skora-jest-bezpieczna\/"},"modified":"2010-04-15T13:09:05","modified_gmt":"2010-04-15T11:09:05","slug":"iwostin-czy-twoja-skora-jest-bezpieczna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/iwostin-czy-twoja-skora-jest-bezpieczna.html","title":{"rendered":"Iwostin: Czy Twoja sk\u00f3ra jest bezpieczna?"},"content":{"rendered":"

– Projekt ma na celu zapoznanie konsumentów z zagro\u017ceniami jakie nios\u0105 za sob\u0105 oddzia\u0142uj\u0105ce na skór\u0119 czynniki zewn\u0119trzne oraz edukowanie jak minimalizowa\u0107 efekty ich dzia\u0142ania przy pomocy odpowiedniej piel\u0119gnacji – mówi \u0141ukasz Maykowski, kierownik grupy produktów Iwostin.<\/p>\n

Na stronie internetowej marki www.iwostin.pl<\/a> jest dost\u0119pny test diagnostyczny, za pomoc\u0105 którego mo\u017cna zbada\u0107 wp\u0142yw czynników \u015brodowiskowych na skór\u0119. Akcja jest wspierana kampani\u0105 reklamow\u0105 w ogólnopolskiej prasie kobiecej m.in.: w Twoim Stylu, Pani, Olivii, Glamour, Cosmopolitan i Party. Przy okazji kampanii promowana jest podstawowa linia marki – Iwostin Sensitia.<\/p>\n

Kreacj\u0105 i produkcj\u0105 kampanii oraz strony internetowej zaj\u0119\u0142a si\u0119 agencja reklamowa Tippingpoint, media kupi\u0142 i zaplanowa\u0142 dom mediowy Starmedia.<\/p>\n","protected":false},"excerpt":{"rendered":"W po\u0142owie kwietnia ruszy\u0142a kampania edukacyjna marki Iwostin pod has\u0142em „Czy Twoja skóra jest bezpieczna?”.","protected":false},"author":1,"featured_media":26965,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1686,2410],"class_list":{"0":"post-26964","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-star-media","9":"tag-tippingpiont","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26964"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26965"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}