{"id":26944,"date":"2010-04-16T10:26:18","date_gmt":"2010-04-16T08:26:18","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/provident-wybral-dom-mediowy\/"},"modified":"2010-04-16T10:26:18","modified_gmt":"2010-04-16T08:26:18","slug":"provident-wybral-dom-mediowy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/provident-wybral-dom-mediowy.html","title":{"rendered":"Provident wybra\u0142 dom mediowy"},"content":{"rendered":"<p>Do udzia\u0142u w przetargu zaproszono pi\u0119\u0107 dom&oacute;w mediowych: Starlink, Mindshare Polska, Media Direction OMD, Universal McCann i Pan Media Western (dotychczasowa agencja Providenta).<\/p>\n<p>&#8211; O wyborze domu mediowego decydowa\u0142y trzy elementy: strategia, cena i narz\u0119dzia analityczne. Starlink przedstawi\u0142 najbardziej przemy\u015blan\u0105 strategi\u0119 mediow\u0105 opart\u0105 na do\u015bwiadczeniach z markami direct response. Pokaza\u0142a nam co robimy dobrze, a co jeszcze mo\u017cemy udoskonali\u0107. &#8211; m&oacute;wi Agnieszka Walczak-Chojecka, p.o. dyrektora dzia\u0142u marketingu. &#8211; Wybrali\u015bmy j\u0105 tak\u017ce ze wzgl\u0119du na umiej\u0119tno\u015b\u0107 budowania i pos\u0142ugiwania si\u0119 zaawansowanymi narz\u0119dziami analitycznymi, kt&oacute;re s\u0105 dla nas wa\u017cne. Dodatkowo Starlink zapewni\u0142 nam korzystn\u0105 ofert\u0119 cenow\u0105 &#8211; dodaje Walczak-Chojecka.<\/p>\n<p>Przez ostatnie siedem lat Provident wsp&oacute;\u0142pracowa\u0142 z Pan Media Western. PMW nadal b\u0119dzie obs\u0142ugiwa\u0107 inne kraje z Grupy International Personal Finance: S\u0142owacj\u0119, Czechy, W\u0119gry i Rumuni\u0119.<\/p>\n","protected":false},"excerpt":{"rendered":"Od maja br. za zakup medi&oacute;w dla Providenta b\u0119dzie odpowiedzialny Starlink.","protected":false},"author":1,"featured_media":26945,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[114],"class_list":{"0":"post-26944","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-starlink","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26944"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26945"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}