{"id":26874,"date":"2010-04-19T20:00:23","date_gmt":"2010-04-19T18:00:23","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rexona-przelamuje-tabu-wideo\/"},"modified":"2010-04-19T20:00:23","modified_gmt":"2010-04-19T18:00:23","slug":"rexona-przelamuje-tabu-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rexona-przelamuje-tabu-wideo.html","title":{"rendered":"Rexona prze\u0142amuje tabu (wideo)"},"content":{"rendered":"<p>Celem szerokiej akcji reklamowej jest zwr&oacute;cenie uwagi na problem przykrego zapachu potu u bliskich os&oacute;b i zwi\u0105zanego z tym dylematu &#8222;powiedzie\u0107 czy nie powiedzie\u0107&#8221;.<\/p>\n<p>Kampania Rexony ma charakter zintegrowanego dzia\u0142ania reklamowego. Uruchamia r&oacute;\u017cne kana\u0142y komunikacji (prasa, tv, dzia\u0142ania ambientowe, www i kina), a jej baz\u0105 jest specjalnie utworzona na potrzeby kampanii witryna <a rel=\"nofollow noopener\" href=\"http:\/\/www.jakjejtopowiedziec.pl\" target=\"_blank\">www.jakjejtopowiedziec.pl<\/a>. Reklamy pokazuj\u0105, jak delikatnie i dowcipnie zwr&oacute;ci\u0107 kobietom uwag\u0119 na problem przykrego zapachu.<\/p>\n<p>Koncepcja kampanii zosta\u0142a stworzona od pocz\u0105tku do ko\u0144ca w dziale kreacji Lowe GGK Warszawa.<\/p>\n","protected":false},"excerpt":{"rendered":"Lowe GGK Warszawa rozpocz\u0119\u0142a kampani\u0119 wizerunkow\u0105 antyperspirantu dla kobiet Rexona.","protected":false},"author":1,"featured_media":26875,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[424],"class_list":{"0":"post-26874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-lowe-ggk","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26874"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26875"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}