{"id":26788,"date":"2010-04-21T13:05:32","date_gmt":"2010-04-21T11:05:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wp-wprowadza-videobreak\/"},"modified":"2010-04-21T13:05:32","modified_gmt":"2010-04-21T11:05:32","slug":"wp-wprowadza-videobreak","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wp-wprowadza-videobreak.html","title":{"rendered":"WP wprowadza VideoBreak"},"content":{"rendered":"<p>Materia\u0142 wideo prezentowany jako VideoBreak umieszczony jest w playerze o rozmiarach 750&#215;450 pikseli. W pakietach VideoBreak mo\u017cliwa jest emisja spot&oacute;w reklamowych do 30 sekund. Minimalny pakiet obejmuje milion ods\u0142on. Mo\u017cliwe jest targetowanie emisji wed\u0142ug parametr&oacute;w demograficznych, takich jak p\u0142e\u0107 i\/lub wiek.<\/p>\n<p>Przekaz promocyjny klienta nie s\u0105siaduje z \u017cadnymi innymi formami reklamowymi, ani tre\u015bciami mog\u0105cymi konkurowa\u0107 o uwag\u0119 u\u017cytkownika. Odbiorca ma natomiast mo\u017cliwo\u015b\u0107 ponownego odtworzenia spotu reklamowego lub przej\u015bcia na kolejne strony portalu.<\/p>\n<p>Pakiety VideoBreak s\u0105 rozliczane w modelu CPM, przy czym raport ko\u0144cowy kampanii zawiera przybli\u017cone parametry telewizyjne: GRP oraz OTS. Przyk\u0142adowy, miesi\u0119czny zasi\u0119g w grupie docelowej all 15-76 to ponad 4500 GRP.<\/p>\n<p>Cena za 1000 emisji waha si\u0119 od 15 do 25 z\u0142otych RC (w zale\u017cno\u015bci od cappingu) Uwzgl\u0119dnia pe\u0142n\u0105 us\u0142ug\u0119 &#8211; od konwersji materia\u0142u, przez jego hostowanie, po emisj\u0119 i raport.<\/p>\n<p>Reklama emitowana jest w ca\u0142ym portalu, z wy\u0142\u0105czeniem Strony G\u0142&oacute;wnej, Poczty, WPtv oraz platformy ToSieWytnie.pl.<\/p>\n","protected":false},"excerpt":{"rendered":"Portal Wirtualna Polska wprowadza do swojej oferty reklamowej pakiety VideoBreak.","protected":false},"author":1,"featured_media":26789,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[594],"class_list":{"0":"post-26788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-wirtualna-polska","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26788"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26789"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}