{"id":26736,"date":"2010-04-22T15:57:37","date_gmt":"2010-04-22T13:57:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dobre-praktyki-womm-od-iab\/"},"modified":"2010-04-22T15:57:37","modified_gmt":"2010-04-22T13:57:37","slug":"dobre-praktyki-womm-od-iab","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/dobre-praktyki-womm-od-iab.html","title":{"rendered":"Dobre praktyki WOMM od IAB"},"content":{"rendered":"<p>Dokument Dobrych Praktyk Marketingu Szeptanego Online s\u0142u\u017cy zdefiniowaniu i prezentacji najlepszych zasad marketingu szeptanego online (buzz marketingu, WOMM), wskazaniu nieprawid\u0142owych technik i uzgodnieniu bazowych regu\u0142 obowi\u0105zuj\u0105cych wszystkich praktyk&oacute;w stosuj\u0105cych t\u0119 form\u0119 reklamy.<\/p>\n<p>Dokument, b\u0119d\u0105cy efektem pracy grup roboczych w IAB Polska, przeznaczony jest dla reklamodawc&oacute;w, agencji reklamowych, agencji PR, agencji \u015bwiadcz\u0105cych us\u0142ugi z zakresu marketingu szeptanego online, uczestnik&oacute;w kampanii oraz witryn i serwis&oacute;w WWW, w kt&oacute;rych maj\u0105 miejsce dzia\u0142ania marketingu szeptanego.<\/p>\n<p>Do pobrania: <a href=\"http:\/\/www.iabpolska.pl\/images\/stories\/grupy%20robocze\/womm.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Dobre praktyki WOMM<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"IAB Polska opublikowa\u0142o dokument Dobrych Praktyk Marketingu Szeptanego Online.","protected":false},"author":1,"featured_media":26737,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[137],"class_list":{"0":"post-26736","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-iab","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26736"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26737"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}