{"id":26718,"date":"2010-04-23T16:36:02","date_gmt":"2010-04-23T14:36:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/torunianie-bohaterami-kampanii-wizerunkowej-wideo\/"},"modified":"2010-04-23T16:36:02","modified_gmt":"2010-04-23T14:36:02","slug":"torunianie-bohaterami-kampanii-wizerunkowej-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/torunianie-bohaterami-kampanii-wizerunkowej-wideo.html","title":{"rendered":"Torunianie bohaterami kampanii wizerunkowej (wideo)"},"content":{"rendered":"

Celem kampanii jest zaanga\u017cowanie mieszka\u0144ców Torunia w proces ubiegania si\u0119 o miano Europejskiej Stolicy Kultury w 2016 roku. Toru\u0144 rywalizuje o ten tytu\u0142 z dziesi\u0119cioma innymi polskimi miastami, m.in. Lublinem, Szczecinem, Bia\u0142ymstokiem, Gda\u0144skiem i Katowicami.<\/p>\n

Kampania przygotowana przez Toru\u01442016 obejmuje dzia\u0142ania w internecie i ATL. W ramach akcji, zosta\u0142a uruchomiona strona internetowa http:\/\/popieram.torun2016.eu<\/a>, na której ka\u017cdy internauta mo\u017ce zamie\u015bci\u0107 swoje zdj\u0119cie z deklaracj\u0105 poparcia dla Torunia. Akcj\u0119 popieraj\u0105 zwi\u0105zani z Toruniem arty\u015bci, sportowcy, ludzie nauki i przedsi\u0119biorcy.<\/p>\n

Kampania obejmuje tak\u017ce dzia\u0142ania outdoorowe: na fasadach budynków pojawi\u0142y si\u0119 siatki wielkoformatowe, na trasach wylotowych zosta\u0142y umieszczone billboardy, na toru\u0144skiej Starówce umieszczono plakaty z fotogramami, autorstwa Patryka Lewandowskiego, zdj\u0119ciami z kampanii zosta\u0142y oklejone autobusy MZK. Lokalne media emituj\u0105 cykl pi\u0119ciu spotów reklamowych, których bohaterami s\u0105 mieszka\u0144cy Torunia.<\/p>\n

Spo\u0142eczna kampania wizerunkowa zosta\u0142a opracowana i zrealizowana przez dzia\u0142 promocji i PR Toru\u0144 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza spo\u0142eczna kampania „Popieram Toru\u0144”, prowadzona w ramach stara\u0144 miasta o uzyskanie tytu\u0142u Europejskiej Stolicy Kultury.","protected":false},"author":1,"featured_media":26719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-26718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26718"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26719"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}