{"id":26688,"date":"2010-04-26T11:53:25","date_gmt":"2010-04-26T09:53:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/grants-wizerunkowo\/"},"modified":"2010-04-26T11:53:25","modified_gmt":"2010-04-26T09:53:25","slug":"grants-wizerunkowo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/grants-wizerunkowo.html","title":{"rendered":"Grant&#8217;s wizerunkowo"},"content":{"rendered":"<p>Pierwszym etapem dzia\u0142a\u0144 jest promocja konsumencka &#8222;Potr&oacute;jna Szkocka&#8221;, kt&oacute;ra obejmie najwi\u0119ksze hipermarkety w Polsce. Konkurs potrwa do ko\u0144ca czerwca. G\u0142&oacute;wn\u0105 nagrod\u0105 jest wyjazd do Szkocji. W ramach promocji konsumenci b\u0119d\u0105 przesy\u0142a\u0107 materia\u0142y zdj\u0119ciowe i filmowe odnosz\u0105ce si\u0119 do miejsc, w kt&oacute;rych &#8222;wolniej p\u0142ynie czas&#8221;. Informacje o konkursie konsumenci znajd\u0105 na specjalnie przygotowanej stronie <a rel=\"nofollow noopener\" href=\"http:\/\/www.potrojnaszkocka.pl\" target=\"_blank\">www.potrojnaszkocka.pl<\/a>.<\/p>\n<p>Wsparciem kampanii s\u0105 dzia\u0142ania PR, aktywno\u015bci w internecie oraz POSM (ko\u0144c&oacute;wki rega\u0142u, neckhengery, ulotki konkursowe i foldery wizerunkowe) i animacje z hostessami w wyselekcjonowanych sklepach wielkopowierzchniowych w strefie alkoholowej.<\/p>\n<p>Za przygotowanie i obs\u0142ug\u0119 dzia\u0142a\u0144 odpowiada agencja Genero i Unlimited. Strategi\u0119 PR zaplanowa\u0142a i zrealizuje agencja Q&amp;AConsulting.<\/p>\n","protected":false},"excerpt":{"rendered":"Wystartowa\u0142a pierwsza og&oacute;lnopolska kampania wizerunkowa marki Grant&#8217;s pod has\u0142em &#8222;Czas zwalnia, gdy p\u0142ynie Grant&#8217;s&#8221;.","protected":false},"author":1,"featured_media":26689,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2072,1044,920],"class_list":{"0":"post-26688","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-genero","9":"tag-qa-consulting","10":"tag-unlimited","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26688"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26689"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}